Forget Local TV - Advertise on Cable
More about advertising from BIG Mike McDaniel
Cable has grown from 13 houses connected together
in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds
of channels, Cable is now a major player for local
advertising dollars, some for less than 5 bucks.
Cable became a major player in 1972, when Charles Dolan
and Gerald Levin of Sterling Manhattan Cable launched
the nation's first payTV network, Home Box Office
(HBO). Cable was more than an antenna for local
stations.
Today, most Cable companies have the ability to
INSERT your commercial into many of the Cable
networks. The networks don't stop the show with a
black screen for local commercials, instead they
fill the space with ads that sell something
(exercise machines, fancy knives, or something
from Ron Popeil). "..order now and we'll make the
4th payment for you!"
Local Cable commercial insertions are available 15
(or more) major networks and the list grows every
month. Local advertisers can no longer afford to
ignore the marketing potential, and lost cost,
available through the use of Cable advertising.
Most offer a package that will put your commercial
into a mix of Cable network programs at all hours
of the day for as little as $5 per commercial.
Yup, $5 for a commercial on ESPN, CNN Headline
News or the Discovery Channel. The premium
channels (those that cost extra above the standard
cable package, HBO, Showtime etc.) do not allow
commercials to be inserted
You can see why this is so by working the math.
Ask the Cable TV salesman how many channels he has
on his system, and how many homes are connected.
Then ask how many channels will have your
commercials.
If there are 10,000 homes connected and the system
has 25 channels and your ads will be inserted into
5 channels you will need a lot of ads to reach
even a small percentage of the people. Ads are
inserted into news and sports channels and
entertainment and super station channels.
Computers do it automatically, so the Cable
company doesn't have to have people on the job 24
hours a day to run your commercial. Cable
companies can insert one or one thousand
commercials with a few keystrokes and with
thousands of slots every day, they have no problem
selling you a bunch for little money.
Cable can be an effective part of your local
advertising mix at a very reasonable price.
For more about advertising visit our website
http://BigIdeasGroup.com
©2005 BIG Mike McDaniel, All Rights Reserved
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
with promotions, special reports, mastermind
groups and seminars.
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MailTo:SignUp@BigIdeasGroup.com
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