Article Writing & Promotion...Your Fast Track To
Sales &
Profits.
Thom Reece
Writing articles, and promoting them for publication, is one of the most
productive long-term promotional tactics available. Well researched and
written articles... which provide valuable, useable information, are highly
sought after by newsletter publishers, magazines, ezines, etc.
It is a marketing truth that "Content Is King". Good, keyword rich, content
is what drives online traffic through search engines and gives the visitor a
reason to keep coming back to a website. This is often referred to as
"sticky content". As a traffic-generation tool it is unsurpassed.
Webmasters and publication editors have an insatiable appetite for tightly
written "niched" articles that are relevant to their web sites or
publications themes.
This need is your opportunity...
An editor of an ezine, newsletter or magazine has a never-ending need for
good content. Each issue they publish must be filled with useful, relevant
content that will appeal to their readers or subscribers self-interest. A
publication that cannot provide great content will not long survive.
------------------------------------------------------------
"An editor of an ezine, newsletter or magazine has a never-ending
need for good content.
------------------------------------------------------------
By regularly supplying the media with well written articles, you build a
never-ending supply of links and traffic to your own websites.
How?... Well, the secret is in the bio. Each article you submit for
publication has your own "authors bio" that gives full attribution and links
to your site. This is the payment you receive for having supplied the
articles... it is a payment which gives you long-term dividends!
Not only will your article be presented to many thousands of subscribers
initially... but those same articles (with your bio and links) will be
archived on the publications websites. Those archived articles become fodder
for search engines which not only provide on-going traffic to the publishing
site... but to YOU as well. It is truly a Win/Win proposition.
NOT A WRITER?... NO PROBLEM...
There are countless freelance writers who will "ghost write" articles for
you and... giving you the copyrights. I know of many well-known names in the
industry who have articles plastered all over the internet...and they have
never written a word themselves. I know this because I have written some of
their articles. :-)
If you need such services try elance or do a Google search for "ghost
writing" or "freelance writers". There are many highly educated, english
speaking, foreign-based professionals who will write articles for very
nominal fees.
OK... YOU HAVE AN ARTICLE... NOW WHAT?
Having a good article is only the first part of the equatiion... now you
need to get the articles distributed to those editors and publications who
will welcome your contribution... and publish your work.
There are three primary means of promoting your articles:
==> Article Directories
==> Article Announcment Lists
==> Your Internal List
==> Paid Distributiion Services & Software
Here is a breakdown of each... and a list of resources to
get you started...
ARTICLE DIRECTORIES...
Article directories are websites which categorize and archive your
articles... and promote them to editors and publishers. Most are free... but
some are fee based. They all provide a submission system for you to provide
your articles to them. In addition, most have their own internal list of
editors and publishers that they announce your new article to.
TIP: The simple act of listing your articles in the directory archives will
provide you instant incoming links to your website which could increase your
site traffic and page ranks.
Here is a partial list of article directories. (Please note
that companies go out of business occasionally and you may
run into a link which no longer works.)
http://www.allmerchants.com/
http://www.allnetarticles.com/
http://amazines.com/
http://www.articlecity.com/article_submission.shtml
http://articleresponder.com/index.php
http://www.articlesubmissions.com/index.php
http://www.boconline.com/
http://www.businesstoolchest.com/
http://www.certificate.net/wwio/index.shtml
http://www.connectionteam.com
http://www.dime-co.com/
http://www.ebooksnbytes.com
http://www.echievements.com/
http://ezineadhelper.com/cgi-bin/articles/articles.cgi
http://www.ezinearticles.com
http://www.goarticles.com
http://www.internetbasedmoms.com/bb/index.php
http://linksnoop.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.SimpleSteps2success.biz
http://thewhir.com/find/articlecentral/
http://webmarketingspecialists.com/articlesubmit.htm
http://www.webmomz.com/users/login.shtml
http://www.zongoo.com/index.php
ARTICLE ANNOUNCEMENT LISTS...
Announcement Lists are email newsletters, lists, or
ezines, which allow you to "announce" your new articles
to thousands of editors and publishers instantly. Most
of these announcement lists are sent out daily to their
subscribers. This means that you can have your article
circulating to key editors and publishers within hours
of completion.
Here are a number of important Article Announcement Lists
that will give you a simple and fast mechanism for distribution of your
articles...
http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
http://groups.yahoo.com/group/TheWriteArticles/
YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST...
Over time you will begin to build a list of editors and
publishers, who have used your articles in the past, and
find them to be relevant. This list is "your private goldmine". Each time
you finish an article the first step you want to take is to send it, in a
private mailing, to your in-house user list.
You might want to consider doing a "mail merge" to this list and personalize
your submission to the specific editor by name.
Remember, this list could be worth thousand of dollars to you over the
coming months and years. Do not treat it lightly. This list is truly a
center-of-influence list that you will want to spend time and effort
nuturing. Remembering them at holidays and on special occasions, goes a long
way to building a profitable relationship.
Pick up a phone and call them. Let them know that you appreciate your
relationship... and let them know you are available for special writing
assignments. (Here is an example of how strong and beneficial this simple
act can be... About two years ago I sent a small holiday gift [a
screen-saver of tropical Hawaiian images] to a magazine editor who had used
a number of my articles in the past.
I waited until the package had time to arrive and then I picked up a phone
and called her. She was delighted with the thoughtfulness of the gift and
then stunned me with the news that one of her regular columnists had been
forced to resign... and "would I be interested in replacing him?". So...
that simple telephone call resulted in a regular column in a print magazine
that serves one of my niche marketplaces. A marvelous result that may not
have happened if I had not "nurtured the relationship".
Ask them "What Articles Do You Need?"... and listen closely to their
answers.
By doing so... you will develop a sense of what materials are needed and
wanted in your marketplace. Write specifically to those needs and you will
develop a strong editorial following that will pay off in huge traffic flow,
increased sales and profits, and an enhanced image and reputation. These are
pretty hefty benefits for some time spent researching and writing articles!
PAID DISTRIBUTION SERVICES...
Two recent innovations that have burst on the article marketing scene are:
(1)custom distribution software (Article Announcer) and (2) web-based
article distribution services (Article Marketer). My experience with these
systems are that the web-based service is much more cost efficient, easier
to use, and has the built-in advantage of having the most current and
up-to-date database of publishers seeking your content.
(c) Copyright 2005 Thom Reece All Rights Reserved
Thom Reece is the CEO of On-Line Marketing Group, a direct response
marketing agency with headquarters in Hawaii. He is the creator of the
Online Marketing Resource Center [ http://www.e-comprofits.com ] & the major
portal for the
network marketing industry- MaxxMLM.com
http://www.MaxxMLM.com
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