One Well-Placed Article Nets 616 Mentions in
Google
Copyright 2005 Off the Page
Evaluation of a Home-Run Article
I’ve been writing articles and posting them online for
several years. But it took a while before I learned writing
well and developing a long list of places to post them
weren’t enough. Articles that deliver fresh, specific,
how-to are a solid plus for readers. But writing each
around carefully-defined keywords is a must for the search
engines.
Other factors influence how successful your article
marketing efforts will be - like the Page Rank of the
posting site, whether they provide a LIVE LINK back, and
how specific their niche or readership is. Some of that is
beyond my control. But as a writer, it’s up to me to craft
each article to cover as many of those bases as possible.
Take the time to think through your article marketing
strategy, rather than sending them out willy nilly
http://www.promotewitharticles.com/strategy100.html
There’s more pay-off to write a number of articles, each
adding greater depth, around a recurring theme.
My articles raised my name from 100 Google mentions to over
3,000 in a relatively short time. They established my
expertise in several niches - article marketing and Yellow
Page ads. These abilities come together in this example.
You don’t Know the Winner until After the Horse Race
One never knows when sending out an article, which ones
will get the most play. So write each one like your
reputation depends on it (because it does). The article
described below got widespread attention because it’s
timely. And there’s considerable interest (and pain) on the
topic.
It addresses a serious problem that no one is talking about
- the declining response rates to Yellow Page ads.
Advertisers feel they’re paying too much for the amount of
business their ads bring, but didn’t know about their
choices. Since this article went out, there have been so
many additional changes working against Yellow Page
advertisers that an updated article needs to be written.
This level of online visibility indicates there’s
considerable interest.
Keep track of how widely each article you write is
received. That’s one of the ways to stay on the pulse of
your readership - so you deliver more of what they want.
Your Title is the Hook for the Article
Most readers (skimmers, actually) won’t get past the title.
So make it a grabber. Give them the reason to keep reading.
In this case, it’s long (which I’m convinced works best).
This title has three sections - which track with the body
of the article.
Yellow Page Advertisers: Your Calls are Going to
Decrease - Here’s the Remedy
A. Tells who the information is for - Yellow Page
Advertisers
People can tell whether or not it applies to them. I
increasingly write audience-specific articles and address
them (consultants, speakers) in the title, rather than
writing for the less-focused "everyone in business."
B. States the problem - Your Calls are Going to Decrease
It backs up the claim with a bulleted list stating why
C. Tells there’s a remedy for the problem - if they just
keep reading
The article provides a 4-step list stating how to get ready
and protected
That’s a lot to accomplish in 750 words - read it yourself
at:
http://www.yellowpagesage.com/article253.html Since the
website itself provides visitors helpful free resources, it
needn’t all be included in the article itself. Interested
readers can explore further at
http://www.yellowpagesage.com Besides, I’ve sent a barrage
of related articles, which further build on each other.
Build Your Professional Reputation
616 mentions in Google is an impressive yield for a single
article. Admittedly, not all cites provide live links or
appear on high Page Rank sites - but some do. (And there
are duplicates in that number.) But given the amount of my
effort involved, I’m well repaid.
Now, think past any single article, to the impact that
niche-specific articles can have on your professional
standing. Let me prove it. Search Google for "Yellow Page
ads" (in quotes). When the query results show 38 million
pages, enter "Lynella Grant" in the Search within Results
box. The outcome: 5,000 pages related to Yellow Page ads
refer to me. That’s a ripple in the Internet universe, but
certainly positions me for other activities in that arena.
Don’t you think you or your website can profit from similar
online visibility? Writing articles is the way to go.
--Dr. Lynella Grant Consultant and Author - Promote
yourself, business, website, or book with online articles
http://www.promotewitharticles.com Free how-to. Or let me
write and submit your articles online for you. No learning
curves (719)395-9450
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