Marketing is like the Game of Baseball
By: Dave Cole

Marketing is a game, very similar to the game of baseball. 

As most of our readers know, I manage the local Pony
baseball team. This past weekend we played in an 8 team
tournament, and managed to get to the final game, only
to settle for a second place trophy.

The first game we played in the tournament, we lost. It 
was early Saturday morning when my boys took the field. 
We were the first place team in our league, but that day 
we would be facing teams from various leagues around 
the area. 

When the other team started arriving and as each of their 
players walked onto the field, it seemed like each boy got 
bigger and bigger. Soon I started to hear my kids saying things 
like, "Boy, look at those guys....look how big they are!" 

As my team was sitting there watching the other team warm 
up they were all saying, "We can't beat these guys, they're too 
big and they hit the ball too good." 

Well guess what happened? 

Yep, first game we lost. We had 11 of our batters strike out, 
many of them missing the ball by 2 feet or more! And my team 
came into this game averaging 10 runs a game! We only 
got 3 hits and 1 run in the game. 

We lost that game before the first pitch was even thrown! 

Now, here we have my team, in first place in our league, 
we've beat almost everyone by 10 runs or more this season, 
we're playing great ball and we fall flat on our face. 

Reason why ===> My boys "knew" they couldn't win that 
game because the opposition "looked" bigger and stronger 
and better than they did. 


They talked themselves right into being losers.......

they looked at the adversity and saw a giant......

instead of looking at who they were and what they 
had already accomplished....and what they could accomplish.

Well we came back from that loss and fortunately played a 
team of "small" kids the next game. That got the boys heads 
back on track. And we went on to have a really big win 
on Sunday against a team of boys that were even bigger 
than the first team! 

Sunday I managed to get the boys to look at who "they 
were...instead of who they were playing" and they came 
through with a very big upset victory over the team that 
everyone thought was going to win the entire tournament. 

The only difference between the first game and the game 
on Sunday was the boys mental attitude. On Sunday they 
were somebody. They were the ones who were in control 
of themselves and the game. They were in charge of their 

When they walked out on that field Sunday they went there 
with a purpose to be the best they could be. And they knew 
they could play a good game against anybody. 

They didn't look at the adversity, they didn't look at the 
opposition, they didn't see the giants in the other dugout..... 
they saw the giant within themselves instead

And so I'm asking you today, when you go to do your daily 
tasks with your marketing business, what are you looking at? 

Are you looking at all the past failures you've had, or at 
all the adversity out there, or thinking about all the reasons 
why you "can't make money" or "can't seem to get sales" or 
"can't seem to get your ads clicked on".........and all 
the hundred and one other reasons why it's not happening for you. 

Or are you looking at the "giant" within you and who you 
really are, and what past victories you've already accomplished, 
and what future victories you will accomplish. 

The game of baseball is 90% mental. 

The game of marketing is 90% mental. 

As Napoleon Hill said, "You can if you think you can...... 
if you think you can't, you won't." 



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Copyright 2005






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