Stand Out from Your Competition
Leva Duell
Copyright: © 2005
Attract your audience with a benefit that is different from
everyone else. What is your distinct advantage? What
separates you from your competition? What is distinctive
about your offer?
Visiting competing web sites will give you ideas about
content, design, and features you may need for your web
site. Then, develop a web site and sales materials that
stand out and distinguish you from them.
Answer these questions to help you formulate your
uniqueness.
- Why should prospects buy from you instead of your
competitors?
- What are the most important benefits or results your
customers will achieve from your products or services?
- What do you do better than anyone else? Do you possess
hard-to-find or specialized expertise?
- Do you offer a free consultation, initial visit, analysis,
or better advice?
- What makes your products or services better, unique, or
more desirable than your competitors?
- Do you have the lowest prices or the highest quality
products in your industry?
- Do you provide the fastest service, the strongest
guarantee, longest hours, or better follow up?
- Do you keep customers informed with newsletters or
information hotlines?
Determine what makes your business unique. Then you can
emphasize your uniqueness to make your web site and sales
materials stand out and set you apart from your competition.
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