Top Ten Ways to Format and Leverage your
Article's Success (Part 2)
Judy Cullins © 2004 All Rights Reserved.
You want your business to be noticed by thousands daily. Online ezine
publishers and webmasters are constantly looking for new, original content.
They want and need your articles. This is a promotion marriage made in heaven. But you
will have a much better chance of being chosen if you write an article that
solves a problem for your audience. Give each article an angle.
Let's assume they are business people like yourself who need a problem
solved--to stop procrastinating, write a book, promote their business,
develop a loving relationship. Part one of this article is available at
What Format Suits You?
6. Write your success story.
Author Debbie Allen asked me to write my online marketing success story for
her new book. I shared this: Two friends dragged me to the Web--one insisted
I set up a Web site the other introduced me to the concept of coaching via
telephone, and using email such as an online newsletter to draw new clients
and stay in touch with other ones.
Curious and willing, I spent time expanding my teleseminar and ebook
business Online. Learning from information articles, I wrote nine new books to help
others succeed on Online and never looked back.
My second Web site's sales jumped from $75 to $2265 in just five months. In
eight months, sales soared to $3000 plus. Just checking in 2004, sales are
up to over $4000. Consistent sales each month make up over 1/2 my income.
I thought, I need to share this gold with others! And, so a success story is
born and shared with anywhere from 1000 to 500,000 ezine readers in
cyberspace each time they read this article. It's also included in Debbie's print book
"Brazen Online Promoters" published in 2002, 2004. She used three of my
7. Write an article about mistakes business people make and their solutions.
A favorite of Online readers because they want to avoid costly mistakes.
Here's a few samples: "Five Book Back Cover Mistakes," The Two Biggest Web
Site Mistakes," and "The Seven Mistakes Writers Make and What to do About Them."
Always give solutions for the mistakes.
8. Take an excerpt from your fiction, poetry, or other book.
Not all people want to write articles. Set up a dramatic incident from your
story, then put "Excerpted from "Title of your Book." Or, take a page or two
that shows your hero in action or in conflict. Conflicts include with
others, with self, with nature, with technology or with fate. People love conflict,
which leads to action.
Remember the who, what, where, when, why and how of your story. Create any
one of these into a short piece.
One client wrote a memoir on growing up during the Great Depression. She
wrote a short article on the New Deal by Roosevelt to attract people to her
book, because history lovers would read it.
9. Write a list to help your audience succeed in meeting a challenge.
Think titles such as, "The Five Must Packs for the Tropics." "Seven Kinds of
Massage--Which is Best For You?" Try odd numbers up to nine. Online readers
will enjoy a list of the top ten...."
10. Rewrite your article to a different audience.
The best way to tweak your article this way is to copy and paste it into a
new file. Now you have writing already up and it's easier to add to some
words than start from scratch. Your Online audience of small business people can
be narrowed to service businesses, product businesses, professional coaches,
consultants, health professionals, then different ages. Think outside the
box and win new fans from new audiences.
You have ideas for your article format. Now choose an outstanding title and
include the largest benefit to solving a challenge in the title. No matter
who your article is aimed at, it is well on its way to being a top Online and
offline promotion method for your business.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book Online"
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