Write, Finish, and Publish your eBook Fast to Pull Online Sales
Judy Cullins c 2004 All Rights Reserved.
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want to raise
your credibility and trust ratings with clients or customers. You want to get
your message out so the world can be a better place.
Yet, You want to spend only a little time on it. (Would you be willing to
spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?)
You want to market Online at a low-cost investment. And, for some of you, you
are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!
Where are you now?
You have the idea for your eBook; you have a lot of ideas! Take a moment and
decide which one you are most passionate about now and will be for the next
year or so. Focus on one great idea, then add others you know your Online
audience will buy. Wherever you are, you want to know what is the next step.
You have your eBook well on its way, but aren't finished. You need advice on
how to get it done, what's needed to publish (not much!), and how to
distribute it to pull Online sales.
Who Should Write an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to serve a wider community.
- If you are willing to move much faster than traditional publishing
- If you want to create active, ongoing sources of income.
One method to help make your eBook successful is to know and apply the
essential Seven Hot-Selling Points.
Seven Things to do Before Writing Your eBook
Every part of your book can be a sales tool. When you include the below
tips, you'll sell more books than you ever dreamed of.
1. Write for your one preferred audience. Not everyone wants your book. Find
out what audience wants/needs your book? What problems does your book solve
for them? Create an audience profile and keep your audience's picture in
front of you as you write. Ask yourself, is my topic narrow enough? The Chicken
Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title including benefits. You have eight to ten
seconds to hook your potential buyer. While an eBook cover doesn't need
fancy graphics you will want to create one that can be printed both in color and
black and white. It must be easy to see and read. Include a benefit or two in your
title and cover to compel your audience to buy.
3. Write a thirty-second "tell and sell." You only have a few seconds to
impress your potential buyer. Include your title, a few benefits, and the
audience. Use sound bites to grab attention. Write, Finish, and Publish
your eBook Fast to Pull Online Sales shows professionals how to shortcut each step
of writing, publishing, and promoting a salable short eBook.
Include a sound bite that grabs attention such as "It will do more for you
than instant cappuccino." You may also want to compare your book to a
successful one such as "This book is the fast lane writing companion to Dan Poynter's Books."
4. Write your sales letter before you write your book. This important sales
tool gives the benefits your potential buyers want. Include compelling
headlines, other ad copy, benefits, testimonials, and a small blurb about
you, the author. If your potential buyers like it, they will buy on the spot.
5. Write your eBook's introduction. Start it with a hook, just like your
chapter beginnings. Involve your audience right away with a question or
comment that includes where they are now. Include the problem your audience has,
why you wrote the book, and its purpose. In a few paragraphs include more
specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your Web and email sales letter.
6. Create a table of contents. Each chapter should have a name, preferably a
catchy one. If your reader can't understand the chapter title, then annotate
it. Add some benefits or a sub title. In my first chapter called "Why Write
an eBook?" I added this partial list of benefits: Ongoing lifelong multiple
streams of income, credibility as the expert, products sell easily online,
buyers are more targeted and hence you create more profit.
7. Reach out to opinion molders. After an initial contact of asking for
feedback, resend them the same chapter and the table of contents of your
book. Ask for a testimonial then. These influential contacts' testimonials will help
promote your eBook Online. You'll want to include five or more in your Web
sales letter.
Designing every part of your eBook to be a sales tool and a beacon that
brings out your best: writing a compelling, understandable, and enjoyable
book that millions of Online buyers will want.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
www.bookcoaching.com/teleclasses.shtml
eBk: "Drastically Increase your Web Traffic and Sales"
To receive FREE "The Book Coach Says..."
or Business Tip of the Month go to www.bookcoaching.com/opt-in.shtml
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