How To

Be Creative in

Ad Writing

 











Prosperity: The Choice Is Yours
December 1, 2000

How To Be Creative

Network marketing is an art as much as it is an applied science.
To take a blank sheet of paper or canvas and draw or paint an
interesting picture, you've got to have an imagination
and creativity.

The other day, I was watching some video tapes I had made of my son
when he was between 2 and 6 years old. One thing that impressed me
was the total freedom he had to express his imagination and creativity.

He was always coming off with some unique or interesting new way of
looking at things, or saying something. It was actually a refreshing
experience for me to watch and remember the fun and
zest he had for life at that age.

Life was so very new and interesting at that age. Every day was a new
adventure and presented new opportunities to learn new things.
Getting up every morning was something he looked forward to.

He hadn't yet learned or developed some basic fears, like the fear
of being criticized or of what others might think of him. His actions
and words were not hampered by thoughts of "what will others
think if I say or do this".

There was no fear that blocked or stifled his imagination and
creativity.
He was never concerned that mom or dad might think
less of him because of his actions or words.

One of the areas we need to be creative in is our ad writing. Ad
writing is an applied skill, it is an art, and it is a science. It doesn't
happen over night, ad writing takes a lot of practice, and a lot
of learning to do before you get good at it.

We'll discuss the science of ad writing in a future article, but
for now we are going to focus on just being creative with your writing.

Why do we need to be creative?  Consider this: if a lot of
people are selling or pushing the same product as you are, and
using the same ad as you are, then there are going to be an
awful lot of ads out there all looking the same. If a thousand
other ads look just like yours, just how many clicks do you
reasonably expect to come to you?

Creativity in your ad writing allows you to "break out of the pack"
and sparkle your ad with dynamic and imaginative ideas.
Something that will capture your reader's attention and get
them to want to click on your ad.

Your ad has to stand out and be noticed above all others!

It's said that you have 3 seconds to attract your reader's attention
before they click on to greener pastures.

The human mind constantly seeks for new and more exciting ideas and
words to stimulate it. A person viewing the same boring headline or
ad over and over again, will become numb to it and will simply ignore
it's presence.

It's your job as an ad writer to capture that attention and give
the reader's mind a new and refreshing experience.

Using your creativity and imagination to accomplish these
objectives is a must do. Writing an ad is a challenging,
exciting, and stimulating adventure for the ad writer. If
you get that "charge" out of writing an ad,
then most likely it will stimulate the reader also.

If ad writing is a "chore" for you, and it's something
that you just feel you "have to do", then don't expect
really good results either.

It's actually fun to think up new ways to say the same old thing.
It's a challenge to see what new headline will attract another's
attention. It's always exciting to see that a lot of people have
been attracted to a headline and clicked through on it.

There are 2 things that will destroy your creativity.
Distractions and fear.

A mind that is filled with thoughts telling it all the other
things it must or should be doing will be a mind that is
not capable of being expressive.

That mind is worried, disturbed, and is unproductive. Go do what
ever else you have to do first, then when you can be free,
write your ads.

The great painters and artists of our world history had the
unique ability to totally block out the world and focus
only on what they were doing at the time.

The second thing that you must do is get over any fears of
criticism. If you are concerned about what others will think
when they view your ad, you're in big trouble.

If you are going to be creating a masterpiece of literature
in your ad writing, you cannot allow those thoughts to
belong in your head!

I'm going to let you in on a little secret I've never told anybody.
When I write an ad I pretend. I pretend I'm one of the world's great
writers who is creating one of his great works of literature.
And I pretend that no one will ever see what I write.

It's easy to write to a computer screen that has no feelings or
emotions or words that spit back at me, "This is no good,  no
one will ever read this garbage".  I pretend that as soon as I
write this stuff, it will get deleted.

There's no fear when I write! I can be like a little kid again
and be free to express my creativity. After all, the only thing that will
ever see this is my trash bin, right? I can type whatever I want
with no fear of being criticized or condemned by what comes off the
keyboard.

I can be 4 years old again and say what I want.

I can be free to be creative and let the creative-imaginative juices flow.

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It's a Pig's Life

Andrew Freemantle, owner of Kenniford farms in Devon, England, has the ability to be free and creative in his line of work, raising pigs.
 
In 1998 the global market for pork was glutted and the price of pork fell, plus the British government banned some of the feeding practices he
had been using. Mr. Freemantle was left with a dilemma, his market was drying up and the prices he was receiving were not enough to cover costs.

One day while watching his pigs, he came up with a brilliant idea. His idea was to broadcast the pigs trotting around the farm via the Internet. The site was up in April, the emails began pouring in, and in
fact his site received so many hits, that his ISP was forced
to close it temporarily because of the high traffic.

Because of his creativity and not allowing his fear of what others might think, Mr. Freemantle now has a thriving business going selling pork over the Internet. He is no extra ordinary person, in fact, he
was a dairy farmer most of his life, had no great education or other skills that would set him apart.

He simply had an idea, used his imagination, and had no fears in what he was doing. 

If you would like to see his pigs:    http://pigbrother.uk.com

His comments are: "The beauty of it all is that the Internet puts my little farm on a par with a multi-national company."

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In case you're wondering. Some of the new URL's that are coming out look like:  https    The little s on the end means that the web site is a secure server.

The Board of Directors of the Internet Corporation for Assigned Names and Numbers (ICANN), last week announced that they were adding 7 new
top level domain names, or suffixes for Internet web sites.

This move was done to alleviate overcrowding in the more popular categories. The new suffixes will be .biz, .info, .name, .pro, .museum, .aero, and .coop. The new names won't be coming onto the net until
the middle of 2001.

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Christopher Morley reminds us: "The big shots are only little shots who kept on shooting".

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We have a new web site up and running! It's been a very exciting past few weeks, I've been like a little kid at Christmas again waiting for the arrival of my new present. Diana Ward of Forward Productions has been
a most accommodating and pleasant person to work with as she has done the design work and HTML coding for the site, plus put the whole
thing together and on the web.

 Diana is a Prosperity course member and has developed her own business designing web sites along with publishing 2 exceptional e-zines. I'm so happy with the work she has done for us, she has not only done a professional job for us, but also has been a delight to work with.

More about her in a future issue, for now you can view her site at:
http://forwardproductions.com



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