Magic Of Direct Response Website
Copyright 2005 Arun Pal Singh
For a web site to make the most money it must be a direct
response web site. That does not mean that sites with
contents do not make money. But for a small business owner
the direct response website is the key to real profits.
Purpose of direct response website is very simple. It just
takes orders. The customer reads your product and decides
either to buy or leave. Simple and pure business. No
confusion at all.
What is a direct response website?
It is a site which aims at stimulating a response from the
customer. It focuses on selling a product and getting an
immediate response. The response can be a purchase or a
lead generation. Mostly it is in form of a sales letter
featuring a product and having an order link at the end.
When a customer comes to direct response website he simply
has two options. Either he buys the product or leaves.
Beauty of this site lies in easy to reach and accomplish
the final deed or sale in just one or two clicks.
A site which requires more than three clicks to reach the
order page cannot compete with a direct response site when
it comes to making sales if they are getting the same
traffic.
The reason is simple. Ease of reaching and reacting to the
order.
So if you want to make good money out of your product or
want to get ever pouring leads write or get written a
killer sales letter, setup a direct response webpage with
your order link and go.
The next thing you do is just count your sales.
There are a few things that you need to take care of. A
theme based domain name and a good sales letter. If you
cannot write one hire somebody who can. A little search and
queries in the forum will surely get you one.
The principle of direct response website can also be
applied to your existing website. Make your site such that
when traffic comes to you it stays till it has gone through
what you are offering. Here are few tips
# Do not post unnecessary links on your home and product
page
If there are too many internal links the customer gets
confused. If there are external links you have already lost
the traffic before you could sell something. Design your
site with the concept in your mind that your links should
pull the visitor to the page where you are selling.
Otherwise you have already diluted effectivity
# Your sales page should not be more than three clicks away
maximum.
Earlier your potential customer reaches there better the
results will be. All your customers are not on fast loading
connections. Who will go through unnecessary hassles to
reach your sales page if the work is tiresome? So make it
easy for them. Everybody likes a comfortable experience.
# Design your site to be fast loading
Everybody including me and you hates slow loading sites.
Your customer will turn away before your site appears. Cut
those unnecessary graphics and test yourself for the
results.
I will end the article with a quote from a leading internet
marketing guru –
“A web site created out of a hot sales letter and an image
of your product will make you much more money than a web
site full of links ever will. This may be the exact
opposite of what you have heard. If it is, then what you
heard was wrong”.
It was true when it was written. Repeated tests have shown
that it is still true.
And it will stay this way.
See it your self.
Author is a successful marketer and writer. Visit his
website http://www.homeforprofits.com
to know more about
success in online business.
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