Effective or Irritating: The Use of Pop Windows in
Internet Marketing
Copyright 2005 Morris Clopton
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one opened a
web page they would be bombarded with offers for this or
that. It had gotten to the point where surfing the Internet
was almost like playing a video game; when the ads would
pop-up one would try and close them out before another one
came. This is precisely why we have seen the decline in the
use of pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close the
windows out before even reading the ad. Very often, a
surfer will even leave your site if there are too many
pop-up ads. They simply do not want the hassle of closing
those windows while trying to obtain the information that
your site has to offer. This information, while valuable,
is not as valuable as the surfers time. Studies have shown
however, that even with these set backs, pop-up windows are
still an effective method of Internet marketing.
Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the pop ad
were seen upon exiting your site instead of entering? This
would allow the surfer to obtain the information that they
need from your site, feeling that they were able to come
and go quickly without being hassled by other ads and
offers all the while making the surfer happy. You have left
the surfer with a positive attitude and therefore are more
likely to respond to the pop advertisement. This is being
accomplished more and more by using what is being called
pop-under windows. When the surfer comes to your site, the
ad is opened discretely behind the your web page. Then,
upon leaving your site, after obtaining all the information
that they need, will see the ad and therefore be more
likely to respond. Since the surfer has the information, he
has achieved his objective and is now open to do other
things; ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are some
things that you can do to make your pop-windows, whether
pop-up or pop-under more effective. The pop-window should
be easy to “escape” from. If the surfer does not want to
see the add, but has a hard time closing it out, they will
likely become frustrated and could leave your site all
together. You should either use a button to that will allow
the surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script that
utilizes cookies. Cookie will prevent pop-windows from
overloading the surfer since you can decide the frequency
of the pop-windows, rather than each time a page is opened.
Also be sure that there is no more than one pop-window per
page.
When creating a pop-window, you will be asked to fill out a
short information form, select the length of cookies, and
choose the layout of the pop-window. When choosing the
design of the pop-window, you can increase the
effectiveness by creating a large headline that includes
benefits that will be most appealing to the customer. You
should also consider using incentives and lastly do not ask
the customer to read a long and drawn out advertisement.
Keep the message simple yet powerful and your pop-ads will
be sure to generate profits for your site.
Morris Clopton can help YOU start your own profitable
business on the Internet within the next 24 hours... To
learn more, visit:
http://www.AchieveWealth.com/pips.html
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