The Duplicated Content Debate – Will Google
Cripple Your Website Ranking?
Tuks Engineer
How do you create a website that the search engines love? It’s
simple really – have lots of targeted content that closely
relates to your site theme.
Recently though, we have heard a lot about “duplicated content”
and how that can damage your site rankings in Google. You’ll see
a frenzy of people saying things such as:
“Oh I mustn’t publish this article, I’ll get done for duped
content”.
“I shouldn’t use private label rights content because others
will be using the same content and that will hurt my chances of
getting free search engine traffic.”
But do you know what? Before jumping on the “duped content is
evil” bandwagon, consider these facts:
(a) There are a LOT of high ranking websites that are just
plastered with nothing BUT duplicate content. If duplicated
content really does matter, why aren’t these sites being banned
from the engines?
(b) Google itself has not said that duplicated content is a
no-no. Sure, it doesn’t exactly wear its heart on its sleeve
when it comes to disclosing the factors it uses to rank sites
but even so there has been little indication from Google that
duplicated content will hurt your website.
(c) There are those to whom this “duplicated content” hysteria
is very convenient and profitable. For example it gives people
the opportunity to create products, books and software that
deals with the dreadful issue of duplicated content. Article
content changer software is a prime example of this – this
niche market is worth a small fortune as content publishers who
buy private label rights are forced to fork out a hundred or so
bucks to allow them to make their purchased content unique in
the eyes of search engines. It’s in the software developers
interests to cause a stir about duped content because the
moment it’s revealed that duplicate content isn’t really an
issue they’ll lose a lot of sales overnight.
So how do you move forward with any level of certainty? You
know search engines do like fresh content but what if you just
don’t have the time to plug in content that’s 100% unique? The
best way is to use a model that adds both unique content as
well as purchased content (or free content from article
directories) and optimise the page accordingly (remember – your
page titles should all be individually optimised to the
content).
Ultimately, unless you are employing blatantly unethical
tactics to trick the search engines, the issue of duplicated
content will not be a particularly tricky one for your
websites. What does matter is that your site is well optimised
and has plenty of back links from high ranking sites coming in.
That’s the sort of thing that gets you rated high – even if your
site has some content that’s commonly plastered over the
internet.
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