SEO - What You Should Not Do
Author: Endar WS
SEO is one of the economic ways to get your url listed on the
top of free search engines. That is why SEO become so
important. There are tons of guidance in SEO on the internet.
But in the other hand, there are also misguidance in SEO. They
always say to optimize, optimize and optimize your web page
with keywords, without considering another factors like
determining keywords or phrases keywords effectiveness, how
many times you should repeating keywords on your page, etc.
What I want to tell you is, that's not enough. If you want to
get effective search engine optimization, then avoid these
mistakes:
1) Using wrong keywords.
What I mean with wrong keywords are using certain keywords or
phases that have no effectiveness in value. Using these kind of
keywords will bring you thousands of competitors (not visitors)
and make your site stink.
2) Keyword density exceed than 5%.
It is true that to get the top on search engines, you need to
repeat keywords several times on your page. But, too much
repeating keywords on your page will make your site being
penalties, since search engines assume it as spam. Just follow
the thumb rule: keyword density may not exceed than 5%. This is
the safe way to get your url listed on search engines. If you
have any difficulties about this, simply, divide the keyword
with the numbers of total words. Multiply the result with 100%.
Now you got it.
3) Hidden texts.
Hidden text is text that has the same in color with web page's
background and this is a part of spam. Many web masters use
hidden texts technique to increase keyword density. Indeed,
these texts is unreadable by human visitors but, spiders can
recognize it.
4) Too much images/flashes.
This is another mistakes of building web sites. Many web
masters use images and animations in their web site to attract
visitors. It does make their web sites dynamic but, search
engines can not see even an image on their site. They don't
realize that search engines are blind. If inserting an image
become so important, use it's alt attribute so search engines
robots can read the alternative texts. The alt attribute itself
have to represent keywords you use.
5) Javascript
Like animation, Javascript does make dynamic web site but,
search engines cannot recognize it well. So it is need to be
avoided.
About The Author: Endar WS is a SEO copywriter. Visit his site
for more information of search engine optimization and get your
url listed on the top 25 of free search engines.
http://www.2search-engine-optimization.info
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