Finding The Right Business For You - 6 Key Criteria
Hamish Hayward
It seems that more and more people are interested in setting up
their own small or homebased business these days. Current
figures indicate that, in the USA alone, there are over
25,000,000 people operating a home based business. And just in
case you think that many of these businesses are run as
hobbies, the figures show that over 5,000,000 of them have
turnovers in excess of $100,000.
Not all of these businesses are internet based of course but,
if you are doing business on the web, then the world's your
oyster and you can multiply those US numbers many times. It's
also worth considering that those numbers represent people who
are currently involved in their own homebased business. For
each of those who already have their business up and running
there will be another 4 or 5 who are "thinking about it" - just
looking for the right opportunity.
So given the huge number of people who want to run their own
business, and given the phenomenal power of the internet as a
communications/advertising medium, it's hardly surprising that
you are continually presented with business opportunities as
you surf the net - is it?
Websites, pop-ups and pop-unders advertising your
road-to-riches abound - not to mention all those email messages
that somehow manage to squirm past your spam filter with
monotonous regularity.
Of course, a lot of these so called opportunities are complete
nonsense. Some of them are fanciful notions conceived by people
with no real idea about business. Some of them are out and out
scams. Some are completely illegal. Others are genuine business
opportunities which, although they would work well for others,
just aren't right for you.
However, hidden in amongst the hype, the lies and the
incredible dreams, there are some very genuine opportunities
that could truly change your life. You just need to know what
to look for.
There is absolutely no point investing in a business
opportunity just because it has a nice, professional looking
website, or because the sales letters/emails are well written.
Both of these might stimulate you to investigate further, but
they're not enough on their own.
You certainly shouldn't get involved with something just
because some guru tells you it's the next big thing - no matter
how successful or famous the guru may be.
There are 6 key criteria to be used when assessing a potential
business opportunity. Apply these rigorously and you will avoid
nasty surprises - and you may very well find the perfect
business for you.
1. The company.
You need to be working with people who can be trusted, and who
will be around to pay you in the future.
2. The product.
A good product is essential. Ask yourself if would you buy it
if you weren't a distributor.
3. The payment or commission scheme.
What do you get paid for? When do you get paid? How do you get
paid?
4. The sales method.
Are you comfortable with the sales method? can you produce your
own adverts?
5. The level of admin required.
This should be low. You don't want to waste your time on
paperwork do you?
6. The cost - both startup and running.
Is it affordable? Will others be prepared to invest when it
comes time to build your own team?
Evaluate the above points dispassionately before you commit
yourself to anything. If you find it difficult to get enough
information to make an assessment then that tells you all you
need to know. Avoid any opportunity that won't give you the
facts up front.
About The Author: Hamish HaywardThis article is the first in a
series of 7. Read the rest to discover the importance of the
individual criteria by clicking
here: http://www.perfectsystem.co.uk
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