3 High-Impact Fixes For Your Marketing Woes
Copyright 2005 Cutts Group, llc
How many times has your competitor gotten one over on you?
The feeling of being left behind just eats away, until you
do something about. The problem is that we often feel that
we’ve got to come up with some grand plan in order to get
our business skyrocketing again. Don’t be fooled! Getting
back on top of the market isn’t as tough as it seems with
these high-impact, easy-to-use fixes.
1. The Magic Number - 1
Implement a “advertise 1 item at a time” motto for your
advertising strategy. Does that mean you can’t SELL more
than one item at a time? No... but wait until AFTER the
sale.
When a customer sees more than one of a product offered at
unbelievably low prices, he’s confused. Which one is the
better deal? Which one does he prefer? These questions
encourage procrastination - one of marketing’s greatest
thieves. Instead, offer the consumer a product that
compliments his purchase in a nearby display... or even at
the register. You’ll make extra profits instead of losing a
sale.
2. Outsmart Your Competitors
Your competition is looking for you in all of the usual
places. Don’t go there. Quietly look for new methods of
advertising and new markets to target.
Niche markets provide the perfect sneak tactic for reaching
new clients. Here’s they key... sub-divide your current
market into smaller, more specific niche markets.
Familiarize yourself with the needs and concerns of the
niche, then present yourself as the pro in their corner.
Leave your competition in the dust with the intensity of
new prospects that will come your way.
Modernize an old marketing technique that still carries a
wallop - postcards. Yeah, these small, inexpensive
marketing tools still carry a personal message that is
quick and easy to read, but with new high-impact colors and
designs that capture the attention of readers. Your
competition won’t even know that you’re using them!
3. Encourage Communication
Communication is crucial to understanding your consumers.
Encourage questions before the sale, during the sale and
after the sale. Make it easy and comfortable.
Provide convenient contact information on all of your sales
materials, including Websites. If you find yourself
overloaded with questions, create a frequently asked
question page where clients can get the answers they need
without claiming as much of your time.
Confused customers, tough competitors and communication
mishaps won’t steal profits from your account when you fix
things up with the 3 quick tips.
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours
find new customers and increase sales to current customers.
Allyn is a marketing and sales fanatic, providing
measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally
with clients to design and deliver off-line and on-line
direct marketing strategies that focus on metrics and
measurable results. You can learn more about Allyn Cutts at
http://www.AllynCutts.com and
you can call 610.437.4106
between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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