10 Secrets of the List Kings
By Brian Garvin ©2004 All Rights Reserved
Owning a list is without a doubt the most profitable online
marketing tool in existence. In fact, there's not a time when I
send out my mailing to the A+ Marketplace that I don't make at
least $300.00.
I've built my list effortlessly to over 6,800 within 5 months by
using some very simple but highly effective tactics. Below is a
summary of tactics anyone can use to develop a huge, targeted
lead list.
1. Popup Email Capture -
There are 4 reasons why your business should seriously consider
using Popup Email Capture today.
Reason #1
10x as Easy to Subscribe ~ Once you visit this site or any other
site OptIn Lightning is installed on, you'll notice that it
captures the visitors email address WITHOUT them having to fill
out a form. This is known as Auto Info-Capture or Popup Email
Capture. This makes it 10x easier for people to subscribe to your
list! Obviously, the easier you make it for people to subscribe
the quicker your list builds. It's at least 1,000% easier to
click an 'OK' button than to fill out your name and email address
on a form. Just think about it!
Reason #2
Capture 12x as many Subscribers ~ These are not prefabricated
numbers. We have plenty of references available on request that
are our customers that will verify this to you. People that were
averaging one subscriber per day are now averaging 12. People
that were getting 5 subscribers each day are getting 50-60
subscribers each day. This is nothing short of incredible.
Reason #3
Capture only "Real" Emails ~ When you use Optin Lightning, you
capture the email address from the visitors client browser. The
ratio of Hotmail and Yahoo addresses is practically zero. The few
Hotmail or Yahoo addresses you do capture are the ones they
configured in their browser, and will go right into their main
inbox anyway instead of them having to retrieve them over the
web. What this means is your list will pack 8x the "Pull Ratio"
of any other list.
Let me give you an example using the A+ Marketplace. When I had
just 5,100 subscribers, I made 81 Big Dog ebook sales within one
weekend and got over 550 hits throughout the week. This kind of
"Pull" for a list with 5,100 subscribers is absolutely unheard
of! I send out a Mailing every Friday night to my A+ Marketplace
Subscribers. I still get sales and hits the following Thursday, 6
days later! In fact, my "small" list of 5,100 subscribers has
provided me with over $3,100.00 in monthly income within 10
weeks, just by sending out mailings once each week. This software
will be the primary reason I'll be well within the mid 6 figure
income range by the end of this year.
Reason #4
Protects Your List from Pollution ~ Why is this you ask. Because
when you use a regular or "Traditional" subscribe box, you
subject your list to what I call "Pollution". What I mean is,
nothing is stopping people from populating your list with FFA
Confirmation Email Addresses, Autoresponders, Yahoo and Hotmail
Addresses and Just General Junk! If you ever decide to run solos
or sell advertising, your subscribers will get angry as your list
grows because they will expect their ads they paid good money for
to pull more.
Using the old method over time will hurt your business. This is
why Terry Dean and other Internet Marketing experts all agree
that ezines that get larger lose all or most of their pull, and
now you know why. But it gets worse.. Someone using the
traditional subscribe method can put all their friends, relatives
and so called "associates" on your list, subjecting you to spam
complaints. This is called "List Bombing" and by using Popup
Email Capture only, you will avoid this completely.
We are thoroughly convinced that by avoiding these problems from
the start, you'll slowly and steadily grow a solid clientele
hungry for your products and services. Ask Lee Benson, Shelley
Lowery, Ian Herculson, Host4Profit, Teresa Williams, Diane
Hughes, Joe Bellshaw, Cliff Cross, Jimmy Brown, Dustin Strickman
and almost every serious Internet Marketer has endorsed Optin
Lightning.
2. Email Personalization -
I always personalize each and every email I send out. This gives
people on my list a feeling that I'm not just another newsletter
editor, but I'm their friend and that I truly care about their
success (which I do..). This also increases my sales by at least
200%. There are lots of Top Marketers already on the A+
Marketplace. I have a strong feeling it's because of the
personalization aspect of this.
3. Always send out on Friday -
I always send out my Newsletter on Friday at Noon PST. This way
it reaches the East Coast at 3:00p.m. This way readers will have
A+ Marketplace sitting inside their inbox when they get home from
work Friday Night, and will have the entire weekend to read it,
when they are relaxed. It's nice to know that I can send a
mailing out Friday Night, take the weekend off and come back
Monday with a pile of orders.
4. Offer Free Bonuses -
Each Subscriber to the A+ Marketplace will get free bonuses just
for subscribing with no obligation to remain a subscriber. Doing
this builds a level of trust with new people who don't know you
yet.
5. Use Email Followup -
Every Subscriber will receive a series of autoresponder followups
from me automatically. Each follow-up is a sales letter to a
residual income product I'm selling, an MLM I'm promoting or a
product I'm selling. There is no free content and these sales
letters don't beat around the bush.
I make thousands per month using email followup alone. I get an
occasional flame and some unsubscribes, but this is exactly what
I want. I'm slowly building up my list and the followups actually
WEED OUT people who aren't ready to make some kind of monetary
commitment. This ensures my list is ready to receive offers in my
upcoming newsletters. Every Day I wake up with at least 2 orders
in my Inbox doing this. One day I had 9!
6. Don't use the Free Content Approach -
My newsletter differs from traditional thinking in that I offer
virtually zero free content except articles I write or articles
from Joint Ventures I've formed selling another product or
service. This gives the reader no where to go, either get
involved with what I'm doing or get off the list. Amazingly, this
approach works! I'm still getting over 100 subscribers each day
(which I didn't expect).
7. Don't accept any form of paid advertising -
In my opinion, accepting paid advertising only tends to pollute
your list and deviate from it's main theme. The main theme of the
A+ Marketplace is to keep it's readers informed of MLM and
Residual Income Programs. If I started accepting paid solo
advertising and classified advertising, sure I'd make some up
front money, but my list would just be "another list" and
advertisers would be advertising off theme products like Get Paid
to Surf Programs and other garbage. As you can see, I'd be losing
LOTS of money over the long run, because the serious MLM'ers and
Residual Income folks would unsubscribe from my list.
By keeping total control of my list, I can keep it topic
oriented. Over time, it will be a haven the entire internet can
migrate to to depend on a newsletter with a consistent theme. In
other words, when people think of A+ Marketplace, the only
thought socialization I want them to relate to is MLM's, Residual
Income and Direct Response Marketing Strategies.
8. Don't put copyright info on it -
Some lists do this and I don't know why. At the bottom of the A+
Marketplace, I tell them to please forward this to all your
friends and associates that might be interested. It's a lot
easier than using a refer-it script and it's been working for me.
9. Purchase Subscribers -
Every Email Address is like Gold. I'm currently running a Joint
Venture with Marty Foley where he recommends Optin Lighting at
http://optinlighting.com on his sales material and Websites if I
simply post a link to his resource for people who have purchased
Optin Lightning.
I won't link to resources that I don't believe in, so I tested
his service. If you paid any attention to this article early on I
mentioned that I won't collect subscribers any other way except
for using a Popup. Well, this is an exception because I was
extremely impressed with the quality of leads generated by
Marty's service. You can read more about it at...
http://www.roibot.com/w.cgi?R36470_Marty_BuySubs
You can purchase 800 Subscribers for $197.00. I was shocked at
the amazingly low number of Hotmail and Yahoo addresses added to
my list, and his programming staff had a way to make the service
work seamlessly with Optin Lighting, so if you're an Optin
Lighting owner, just mention that to him and they'll know what to
do. I've recently spent $997.00 for 5,000 subscribers, and I plan
on being a long-term customer of Martys.
This service is recommended by Terry Dean and Jim Daniels and now
by myself after thorough testing.
10. Include a little bit about yourself as the publisher.
This may sound corny or awkward, but people like to do business
with people they know and trust. When you include personal
information about yourself, people will get to know you as a
person. This helps break the ice and make it easier to do
business with people.
In summary, how you manage your list will affect the rest of your
Internet Marketing career. Make sure you follow the rules of
success, and success will have to follow.
BRIAN GARVIN This article may be posted on your Website, included
in your mailings and be used in any media royalty free as long as
the entire article including this written notice is kept intact.
Visit http://www.roibot.com/w.cgi?R351_BigDogs when you're ready
to earn 14 Income Streams Promoting one URL. Don't settle for a
Bone on the Porch when you can own the porch.
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