Get No-Cost Publicity With Audience Hot Buttons
Kevin Nunley
Media is constantly giving away free publicity. Every time you
see a business mentioned in your local newspaper, or on TV
news, or in an ezine, you can bet their sales jump.
Media editors almost never give free publicity just because
they want you to sell more products or services. Instead, they
use your story when you offer one of the things their audience
is interested in.
Here are three top hot buttons readers, listeners, and viewers
respond to:
* Information that makes the audience feel important. This
could be provocative inside info (like tips on getting listed
on Yahoo) or points on why the reader belongs to a special
group of above-average people who will be blessed with a
special opportunity.
* Tips to help the audience make more money, save money, or
save time. Time is money, especially these days when most of us
have far too little time for ourselves. Any story that benefits
the audiences' pocketbook or their schedule will be of
immediate interest to editors.
* A story that shows how to improve the reader's health or
relationships. These are top topics for all media. It is hard
to find a newspaper, TV newscast, or magazine that isn't filled
with stories on how to feel better and how to get along with
those close to us.
Think of ways your next press release, article, interview, or
tip to the newsroom can contain one or more of these three
elements. You will find editors and producers respond.
One of the things media love best are experts. Watch when a big
story hits the news and where to they go, straight to local or
industry experts who can give some perspective on the story.
People love experts. We want advice from experts, tell our
friends about experts, and often prefer to buy from experts.
Clearly, things are good if you can get a large following of
people to value your advice and recommendations.
How can you become a recognized expert in your field? It may be
easier than you think.
Experts usually have three things: (1) experience in their
field, (2) some new or unusual info, and (3) some way to reach
a lot of people with their tips and ideas.
You probably already posses several of these three. You can get
new or unusual info by visiting your local college library,
spending a few evenings searching online, or by carefully
reading industry journals and newsletters that most others
don't have time to read.
Write up a list of ten tips, a series of short articles, or jot
down a few items you could discuss in an interview. Then spread
your information to as many people as you can.
Start your own e-mail newsletter. Combine your tips with your
bio and a press release. Send it to your local newspaper or a
magazine in your industry. Send one of your articles to your
industry's leading trade journal or newsletter.
Talk radio is constantly looking for guests. Present yourself
as an expert on a timely topic who has helpful information for
the audience.
People who write books are also considered experts. Make your
book at least 100 pages long. Self-publish a few copies at a
print shop. Then send a copy to your local radio, TV, and
newspapers.
About The Author: Kevin Nunley helps promote businesses and
individuals with ezine articles, ads, and press releases. See
his affordable deals at http://DrNunley.com
- Reach him at
kevin@drnunley.com
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