Traffic Using Expiring Domains
Ainuddin Mohamad
Thousands of domain names expire everyday and can be used by
others. If you want more traffic or want to resell the domains
for profit, these expired ones can be a valuable resource.
An expired domain may have been used by one or more persons in
the past. They may have designed a website, advertised it,
linked it to search engines, done business deals on it and even
had reciprocal link connections with other websites.
Why are valuable domains ever allowed to expire?
Many reasons, including but not limited to:
• Not enough funds to renew them
• Invalid contact e-mail address
• Loss of interest in online world
• Closing down of business
• Lack of knowledge about value of domain names
• Being away at time of domain renewal
There may have been any of the aforementioned reasons or any
other cause, but whatever the case, the domain is now an
available option for you. You can use it by designing a website
on it or divert traffic to your existing website.
The main advantage of taking over an expired domain is the
traffic. There may still be visitors who, on finding the better
alternative offered by you, can redirect their business. It is
not impossible to know the exact amount to expired traffic to a
particular domain. However, the analysis of some specific
aspects lets you gauge the amount of expired traffic. They are
as follows :
LINK POPULARITY
This will give you an estimate of the number of portals or web
pages that are linked to the expired domain. The more the
number of links, the higher is the possibility of future
traffic. Also, a higher link popularity betters the probability
of quality traffic.
ALEXA RANK
An Alexa toolbar keeps tabs on the number of hits for a domain
and then awards a rank based on this. If the site has had no
traffic for the past three months, it is automatically dropped
by Alexa. So, look for an Alexa rank to get an idea about the
number of visits and the domain’s worth.
GOOGLE PAGERANK
The PageRank is a value that Google gives to a web page, based
on the number of and quality of incoming links.
The popularity of a web page is ranked on a scale of 1 to 10
and this is called a Google PageRank. This ranking system takes
into account the number of quality web pages that have links to
the web page. Normally the homepage of a web page would have
the highest PageRank.
About PageRank, Google says:
“The heart of our software is PageRank(tm), a system for
ranking web pages developed by our founders Larry Page and
surgery Brin at Stanford University. And while we have dozens
of engineers working to improve every aspect of Google on a
daily basis, PageRank continues to provide the basis for all of
our web search tools.”
A Google toolbar is required to obtain a Google PageRank. You
can type in the website name in the address bar of your browser
and get the PageRank.
YAHOO AND DMOZ LISTINGS
A domain may have been indexed by search engines. The domain
owner may have paid for registrations on search engines like
Yahoo and LookSmart. A domain also may have been approved by a
Dmoz editor. If you take over a domain, these listings are
automatically transferred to you. You can do your own research
by visiting these search engines and typing the full URL in the
directories section. Your results page will show you whether the
domain is listed with them or not.
An inclusion in the top search engines does not ensure
continuous visits but it certainly increases the chances of
receiving worthy traffic. If you do not want to use the domains
yourself, you can easily turn it around and sell it. It will
certainly be profitable if the domain is registered with the
top ten search engines.
WHERE TO GET THOSE DOMAINS?
There are many sources but the author considers
ExpiredDomains.com to be the best where he managed to get many
valuable domains.
Happy hunting!
About The Author: Ainuddin Mohamad is the Webmaster of
http://www.BestWebsites.com .my
which is a Directory of Best
websites. Since 1998 http://BestWebsites.com.my has featured
thousands of best websites in many categories of interest with
descriptions/reviews given by leading publications and
webmasters.
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