Realtors, Start Using Google Analytics
Michael Alves
Realtors are you looking for a way to track visitors to your
website. Advertising has always been the life blood of the real
estate industry, but it has always been difficult to judge what
advertising was working. In mid November Google announced a new
free service called “Google Analytics”. Google had previously
offered this service under the name “Urchin”. Urchin was a
wonderful way to track traffic through your website. However,
Urchin cost around $299 per month, and was out of the reach of
most small businesses. Well get ready for some good news. Google
Analytics can help Realtors use performance data to improve their
online marketing campaigns and websites. With Google Analytics,
realtors can determine what keywords attract the most visitors,
which email campaigns create more customers, and how to design
web pages that hold people’s attention. Best of all, it is
completely free if you have an active Google “AdWords” pay per
click advertising account.
“We want to give all online marketers and publishers access to
powerful web analytics to help them better understand what their
customers want. With this knowledge, businesses can create more
accurate advertising and build better websites,” said Paul Muret,
Google engineering director, and one of the founders of Urchin.
“By making this powerful service free, we aim to give all
websites, large and small, the tools they need to better serve
their customers, make more money, and improve the web experience
for everyone”.
Google Analytics tracks all of your online marketing. Be it
email, newsletters, pay per click, natural search results, or any
other online advertising you can think of. Get visual summaries
of traffic in the form of graphs and pie charts. Track
conversions on your real estate website without hunting through
complicated reports. You will quickly see any problem areas. Get
real time feed back on your Google pay per click, or Yahoo
advertising campaigns. See what keywords your customers are using
to find your real estate website. The Google analytics dashboard
gives you a clear visual format that is fast and easy to digest.
If you have an AdWords account, you can access Google Analytics
directly from your AdWords control panel. Google Analytics also
saves you time by automatically importing all your keyword data
from AdWords. So you see return on investment and other key
metrics for every keyword you have in your AdWords pay per click
advertising campaign with no extra effort on your part, just by
using Google Analytics.
If your a professional realtor with a website, you should be
using a Google pay per click advertising campaign to promote your
real estate website. You can list the keywords that you want to
use. You can customize your ads within minutes. You can change
your ads on the fly and see the results live on Google in ten
minutes. Setting up a Google advertising account only takes about
ten minutes and the start up cost is five dollars. Once your real
estate advertising campaign is in place Google analytics will
show you what is working and just as importantly, what's not
working. Just setting up an account is easy enough, however it is
a good idea to seek the help of a full time Google AdWords
professional. A professionally created AdWords advertising
campaign can save you from some expensive mistakes and can help
you get the positive results you are looking for in a very short
time.
Mike Alves is the Owner of
http://www.Marketing4Leads.com My only
business is marketing realtor websites. I create, publish and
manage pay per click campaigns on Google full time, for real
estate agents all over the U.S. I can start sending new real
estate customers to your website in 48 hours.
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