Tracking Website Traffic with Google Analytics
By Merle http://MCPromotionsPress.com
In March of 2005,Google stepped in and purchased a
software company named "Urchin". They made software
which helped website owners track and analyze their
site traffic. Rumors flew as to what Google had in
store for their new found property.
Now they have renamed and released it as a free service,
called "Google Analytics". Former Urchin users paid
about two hundred dollars a month for something now
being offers to millions of users at no charge.
So what is "Google Analytics" and why should you care?
It's used to track site traffic and will tell you
things like how many pages were viewed, keywords used
to find your site, and what visitors do when visiting
your website.
A single account can track up to 40 different websites.
Not only can you track your Google Adwords campaigns,
but all of your other online marketing programs too.
Such as email ads, banner advertising and your other
pay per click campaigns. It automatically imports your
Adwords cost data so you can track the effectiveness
of your Adwords campaign. This is powerful information
and if you study it you'll find out what is and isn't
working with your website, and your advertising
campaigns.
Now before you disregard Analytics as a "freebie"
service not worth your time and effort, think again.
It's a full featured, powerful package with over 80
reports and many advanced features. It's easy to use
even for a beginner marketer.
Google has also partnered with a third party design
firm called "Zaaz" to give the option of a paid
service with additional features such as behavioral
analysis, accuracy audits, site optimization, A/B
testing and other related services. They provide
consulting, training and assist you in deciphering
all of the information you get with Google Analytics.
For more see...
http://www.zaaz.com/default.asp?pageID=googleanalytics
If you already have a "Google Adwords" account you
can sign up for Analytics from within the Adwords
control panel. Just look for the "Analytics Tab".
If you're not an Adwords user you can sign up at
http://www.Google.com/analytics Unfortunately right
now you'll have to wait. The service proved so
popular shortly after the launch, new sign ups
have been temporarily suspended. You can go to this
page http://www.google.com/analytics/sign_up.html
and leave your email address to be notified when
Google begins taking on new customers again.
Once you're registered you'll be given some Java
script code to paste onto the web pages you want
to track. If you don't use Adwords you'll have to
keep it under 5 million pageviews a month. If you're
a small business that should be pretty easy to do.
Adwords users are allowed unlimited page view
tracking which is another benefit of being a
Google pay per click user.
There's a lot of buzz online as to what Google will
be doing with all of this new information they'll
be collecting. Some good, some bad and those concerned
with privacy believe you'll be letting Google know a
bit too much about your business stats. Either way,
you'll want to take a look at it. If you don't have
a way to currently analyze your website traffic,
this is definitely a serious package to consider.
If you do have a service already in place and are
paying a monthly fee, switching to Google Analytics
will help decrease your monthly expenses an put
more money back in your pockets where it belongs.
"Must Have Marketing Resources" by Merle
is loaded with VALUABLE online resources YOU need
to know about, when it comes to running your online
business. Download your copy now at ...
http://mcebook.mcpromotions.com
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