Google Page Ranking And The Value Of Links
AllianceLeads SEO
In today’s incarnation of the Internet search engine
optimization or SEO is more important than webpage design
skills. The best designed webpage has limited usefulness if no
one visits it. A website is a product and a product that people
don’t know about doesn’t sell. With the many search engines that
are available it is important to know which are the most useful
and how they are useful. Let’s look at Google.
Google uses a particular search algorithm that assigns a value
to websites called PageRank that is one part of how it ranks
pages. The PageRank value is determined by several things but
the most important are the values derived from the ingoing and
outgoing links in your page. Let’s look at that first.
The links in your website allow Google to navigate the pages on
your site and index more of the content. Keep in mind that it is
your pages that are ranked and not your site. You could
conceivably have one page ranked higher than all of your others
put together. This is the biggest reason to make sure that all
of your pages have links into and out of them and that you
never have dangling links or pages that can be linked to but
not out of. This is why the navigation structure of your site
is vitally important.
With that covered let’s look at the main factors used for
PageRank. First of all a page on your site has to be indexed by
Google to even have a PageRank. At that point the page has an
intrinsic PageRank value. That page has links to your other
pages. When one page links to another page it increases that
page’s PageRank value without deceasing its own. It is almost
like one page voting for another without penalizing itself.
This is why you want to avoid any dangling links because
although that page would have an increase in PegeRank it could
not do the same for another page. With this in mind it is
prudent to direct more links to your most important pages to
increase its value. Then from that page the visitors to your
site can link to the other pages.
The best strategy for increasing PageRank is to link pages to
each other with a single link. By doing this you avoid
splitting the value between multiple pages. However you want to
make sure that all of your pages are linked together so that you
can navigate your entire site from a single starting point.
Remember that in SEO you must learn as many aspects of it as
possible as they are ever evolving.
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