Google Page Rank Updates
Christoph Puetz
Many webmasters are obsessed with the Google Page Rank.
Articles and books have been written about Google PR (Page
Rank). Forum postings cover the topic over and over again and
about every 3 months tensions are rising when a possible Page
Rank update is eventually happening. Page Rank updates are an
interesting experience watching a small group of webmasters go
a little crazy.
It all starts with somebody noticing the PR update in progress.
This event will find its way into forums and newsgroups fast.
Within minutes and hours the Internet community becomes aware
of a Page Rank update. As Google.com uses several different
data centers for its search engine services and also updates
them in different intervals webmasters all over the world will
see different results when looking for Page Rank results. A
Page Rank update will also not complete within an hour or a
day. For several days results will fluctuate.
With that in mind it is a funny event watching the hype
surrounding a PR update. Webmasters get nervous if the PR of
their website suddenly changes. A change can mean that the PR
completely disappears or that the webmaster sees different
(conflicting) results. As a high Page Rank can mean higher
amounts of traffic and eventually higher income from a website
this event often feels like a rollercoaster ride for the people
who depend on having a successful website. Imagine the website
you worked for so hard suddenly going up and down in Page Rank
during a PR update. Now the same people start posting questions
and comments in forums and newsgroups. The more experienced
webmasters know the game and react professionally. They know
that the publicly visible Page Rank is just a moment in time to
display a snapshot of what is in Google's database. They know
that PR actually updates daily or weekly internally, but that
these more frequent updates do not show up as publicly visible
PR updates. But no matter how often it is pointed out that the
publicly visible PR is not important - the hype around this
topic by a large group of webmasters does not quiet down. "How
many links does it take to get a PR 5?" - "Why does my PR
suddenly went down? I added x number of back links to my site."
- "I hate Google for doing this." - These and many other
comments or questions will show up. But in the end it all comes
down to: Public PR is just a snapshot in time of what is in
Google.com's database. PR changes much more often than what is
showing up in the Google Toolbar.
And so it comes as no surprise that about every 3 months the
tensions go high up in newsgroups and online forums when it
comes to discussing Google Page Rank. If you are on the hunt
for a high Page Rank for you site - don't waste time looking
for the publicly visible PR. Use the time the others need to
discuss PR to actually work on the Page Rank for your site.
Establish high quality back links to your site. Grow these
numbers slowly. A large increase in a short amount of time is
not natural. Back links grow slowly and that is what Google is
looking for. Be smart - be in it for the long run and not some
short-term PR gain that won't last.
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