Googletestad - Profit From Optimizing A Meaningless Keyword
Rich Adz

Sometimes, researching for profitable keywords for Search
Engine Optimization can lead to some astonishing and unusual
surprises. You may come across meaningless keywords that are:

1 excellent to target; and
2 have the potential to be profitable (in terms of both
visitors and earnings).

Take for example, googletestad (GoogleTestAd or Google Test
Ad), a term that is not even defined in any English dictionary.


According to the WordTracker Keywords Report (dated: August 9
2005), the top 10 queries from the last 48 hours were for the
following keywords (the Count in brackets):

1 jessica simpson (3377)
2 jessica alba (3314)
3 music lyrics (2679)
4 daniela hantuchova (1955)
5 paris hilton (1469)
6 playstation 2 cheats (1243)
7 xbox cheats (1231)
8 jokes (1069)
9 googletestad (1048)
10 google (1013)

While I can understand the popularity for the two Jessicas and
the other keywords/keyphrases, I was perplexed by the
popularity of the term "googletestad". Even when utilizing
Overture's free online Keyword Research Tool, the phrase
"google monitor query or googletestad" has 72,161 counts, while
"googletestad" has 39,436 counts over the last 60 days.

Next, I did a check on its trend - important to verify whether
it is only a one-off fad. Checking back on back issues of the
WordTracker's top 200 long-term keyword report for the last 110
days (these statistics are free once you subscribe to
WordTracker's keyword report newsletter), the term
"googletestad" had in fact, gained popularity in terms of
search queries over the past one month as follows (by date,
rank, and count):

* August 9, 2005 - 55 (35032)
* August 2, 2005 - 64 (32737)
* July 26, 2005 - 94 (28793)
* July 19, 2005 - 105 (24878

So, what in the world is googletestad?

Given its encouraging trend, I decided to do some research.
Firstly, searching through Google, I found there are quite a
high number of results (i.e., 19,800 as at last check), but
most of the web sites are auto-generated web pages or those
with content that does not make any sense. Some high ranking
web sites actually indirectly stated that their sites were
developed for no reason at all, except "it's a popular keyword
in need of a home".

Indeed, GoogeTestAd.com stated at their site that they... "have
been unable to find out how or why it has become so popular, but
rumor has it that Googletestad may be the name of a software
that is used to check the search engine ranking of Web sites
related to specific key words and phrases."

Further research showed that GoogleTestAd.com's assumption may
be truer to the truth as this term appears to be derived from
Google Monitor Query software, a software basically for Search
Engine Optimization.

According to SoftEmpire.com, the Google monitor Query software
is "designed for search engine specialists and webmasters who
regularly spend hours of monitoring the ranking of their
website at Google. The program will automatically do this
annoying job and will give you good statistics about past
searches and website rankings. It also records the website
position of your competitors. It can offer you graphic reports
and many useful export capabilities."

You can download a free shareware version of the Google Monitor
Query software at the site if you are interested.

Why is the term "googletestad" so popular in both searches and
results?

There is no obvious reason that I can conclusively find.

Perhaps, for generating Adsense income, you might assume?

Not really. One little check via Google AdWords' Traffic
Estimator online tool found that "googletestad" or its variant
are not too profitable - the average CPC for the term is still
extremely low (once again, this is a free online tool provided
that you have a Google AdWords account.

It is also not very plausible that there is a sudden surge in
demand for information pertaining to the Google Monitor Query
software to the point that there are more surfers searching for
"googletestad" than "ebay" or "yahoo" or even "google" itself.

It may even be just something related to webmasters promoting
their web sites for high ranking in various search engines.

Whatever the reason, you (or me as a matter of fact) should not
try to waste too much time trying to solve this keyword
popularity mystery.

Instead, do a check on WordTracker (or any keyword rank
tracker) to find out its KEI or "profitability". You can simply
use the free trail edition of WordTracker online.

If it is a good keyword to target (i.e., high KEI or
equivalent), then by all means, latch onto its current
popularity and potential by publishing some optimized content
about it.

It may turn out to be a dud or just hype.

But you really have nothing to lose as the statistics don't
lie, especially given googletestad's fast ascending trend in
terms of popularity in the past month, as well as the high
number of search results for the said term.

You will most likely end up with some bonus visitors to your
web site through the organic search engines for a term that you
have no idea what it really means, and hopefully profit from
this.

Lastly, you would not be reading this article if "googletestad"
is not more than an excellent keyword to target (at least at the
current time of writing).

About The Author: Rich Adz is a part-time third-world Internet
Marketer. He provides resources and information at
http://www.richadz.com/ specifically for budget-tight
small/individual businesses and newbies. Rich also runs several
other web sites including one of the most popular Borneo Travel
and Trip Advisor sites on the Net at http://www.e-bo

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