Cache in the Bank: Understanding Google's Advanced
Operators
Copyright 2005 Log Cabin Rustics
If you would like to know when your site was last indexed
by Google, you can find out easily by using the Google
cache command. By typing “cache:www.logcabinrustics.com”
into the Google search engine, I learned that my site was
last indexed yesterday. The Google cache also displays the
web page at the time of indexing, so you can see the latest
version of your page that was indexed by Google.
As some webmasters have learned, the Google cache feature
can be particularly handy when a valuable website and its
backup have been lost due to computer failures. It may be
time-consuming, especially if you have hundreds of pages,
but you can actually retrieve the “lost” pages from your
site in the form that Google last indexed them. If this
doesn’t work, you might also try the Wayback Machine at
archive.org.
Forensic experts have also used the Google cache feature to
their advantage—to retrieve incriminating evidence from the
web. This should be an important reminder to all
webmasters not to publish sensitive material online. A
later decision not to publish some tantalizing tidbit, and
the frantic page-pulling that ensues, may not be enough to
erase those ill-said words from the Net.
Webmasters are supposed to be able to block Google from
caching their site by using the “no cache” tag. However,
many don’t even try this for fear of losing favor in the
company's powerful search rankings. Although Google says
the “no cache” tags don’t affect web rankings, some
webmasters aren’t so sure.
Other Helpful Google Operators
Other helpful search engine operators of particular value
to webmasters include:
LINK: The LINK operator, when used in conjunction with
your domain name, is supposed to tell you how many links
are pointing to your site. The syntax for this command is
“link:http://www.thevegetarianexpress.com/. By way of
caution, this only shows how many links indexed by Google
that are linking to you. A more inclusive option is found
at the Marketleap website, where the Link Popularity Tool
reports how many links are pointing to your site from other
well-traveled search engines as well.
INURL: Google’s INURL operator will restrict your search
to one site only. For example, typing
“inurl:www.logcabinrustics.com log beds” will bring up the
log beds only on the Log Cabin Rustics furniture website.
This is a particularly helpful option if you are looking
for a specific phrase on one site.
INTITLE: The INTITLE operator is helpful if you are
looking for sites with a particular keyword in their title
tag. Use this phrase at Google by typing in
“intitle:furniture” or whatever other search term you are
looking for.
Variations of the above themes include the ALLINURL and
ALLINTITLE search operators. These are particularly useful
when you are looking for a string of keywords in either a
title or site. For example, if you start a query with
allinurl:, Google will restrict the results to those with
all of the query words in the url. For instance,
[allinurl:logcabinrustics.com bunk beds] will return only
documents that have both "bunk" and "beds" in the url.
Google operators can be especially helpful in analyzing the
web pages of key competitors. To learn more, visit
http://www.google.com/help/operators.html.
Cari Haus is webmaster for
http://www.logcabinrustics.com ,
an online retailer of quality log furniture.
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