Graphic Artists - Who Needs One When You Can Do
It Yourself Online?
Pearl Deloria
Image is everything! Think about it. How many times have you
made a judgment about a company based on the quality of the
junk mail that you have been sent?
Other people make similar judgments, too. Businesses cannot
afford to be thought of as cheapskate in their marketing.
You know that most of your mail goes straight in the trash, and
it may grieve you to spend four times the amount, just for it to
be thrown away.
Think of it this way. Every communication you send is an
advertisement for your business. You have a marketing budget.
Think of the design of your logo and company stationery as
marketing, as an investment in the future of your business.
It is possible to design a logo yourself using free or very low
cost software, you can even design a logo online, but the
results are immediately and obviously amateurish. A company
website must be immediately recognizable with the company logo,
colors and other graphic elements.
It is far better to pay the price and have a professional job
done. Your company image is a vital part of your marketing and
if the company logo and image are scrappy or amateurish, who is
going to buy from you? Would you buy from a company that had a
logo that you recognized had been done using standard graphic
fonts such as Wingdings?
A graphic artist will design a logo from scratch, using leading
edge software that can achieve color blends not achievable using
lower specification software. Your artist will incorporate your
logo into a unique set of company graphics that will come to be
associated with your company over time.
How do you find a graphic artist? Ask friends and fellow
business people whom they used. Searching online is another.
Elance is an excellent place to start looking for a graphic
artist. You can invite bids for your work and negotiate with
the graphic artist of your choice.
You should always ask to see samples of previous work. The
company should be able to give you a wide choice from work they
have completed. Be wary about making a payment before you see
any results. Specify the format that the work should be given
to you. You need to have software that will open the files, so
you can make simple amendments in ten years time.
About The Author: Pearl Deloria has a background in management
and engineering, including SMEs. For more small business
related information visit
http://www.graphic-artists.info/
andhttp://www.only-logo-design.info/
<< -------------- End of Free Reprint Article ----------- >>
Find More Free Articles
See Also:
All
Articles About SEO & Search Engines
All Articles About Web Pages & Web Design
Index of All Free Reprint Articles
