7 Power Packed Tips To Increase Your Ezine
Publishing Success
Ken Hill
1. Use autoresponders to publish and promote your ezine.
Autoresponders with a broadcast feature are a low cost way
to begin publishing your own mailing lists including your
own text based, HTML or web based ezine that increases your
sales.
Your autoresponders can also be used to successfully promote
your ezine by delivering sample issues of your ezine to your
visitors, or you could use your autoresponders to create an
archive of all your past issues.
In addition your autoresponders can be used to effectively
get more subscribers to your publication by delivering a
bonus for subscribing to your publication such as an email
course or multipart report.
2. Swap ads with other ezine publishers.
Swapping ads can be time consuming to set up but can prove
to be well worth the effort as you will be able to get very
targeted promotion of your ezine at no cost to you.
To get the best results from your ad swaps try to swap ads
for at least 3 issues in a row as repetition will increase
the number of subscribers you get.
Also track your ad swaps so that you will be able to tell
exactly which ezines give you the best response and which ad
copy gives you the best results.
3. Swap "thank you" page ads with other ezine publishers.
Use the page your subscribers are taken to after subscribing
to your ezine to advertise other ezines in exchange for
those ezines doing the same for you.
This can provide you with profitable ongoing promotion of
your ezine for as long as the other ezines continue to be
published.
When picking ezines to swap with, select ezines that offer
related, complimentary content but not ezines that compete
directly with you.
4. Swap welcome message ads with other ezine publishers.
This works much in the same way as swapping "thank you" page
ads. The main difference is that not everyone that
subscribes to your ezine will read your welcome email.
However, this type of swap is much easier to set up with
other ezine publishers than a "thank you" page swap and will
still provide you with good, long term promotion of your
ezine.
5. Swap recommendations with other ezine publishers.
Swapping recommendations with another ezine publisher who
has the trust and respect of her subscribers can be very
effective in increasing your subscriptions.
Keeping this in mind, be careful when choosing ezines to
recommend. Make sure they are ezines that you can honestly
vouch for because recommending an ezine that isn't up to par
can cost you the trust of your subscribers.
To create your recommendation swap, you could recommend the
other publisher's ezine in your own words while she does the
same for you.
In addition, you could create a recommended ezine section,
if you have several other ezines you would like to swap
recommendations with.
6. Write articles.
You could write "how to" articles that show your readers
step by step how to do something, or you could write
articles that provide your readers with a valuable list of
tips.
You can also write articles that focus on a current hot
topic, or you could conduct interviews and provide these to
your subscribers as highly informative articles.
In addition, to helping you to increase your subscribers'
trust in you, your articles can also help you to get more
subscriptions to your publication.
Add a resource box to your articles that advertises your
ezine and then submit your articles to other ezine
publishers, article announcement lists, and to article
directories.
Also post your articles on your site and let your visitors
(as well as your subscribers within your ezine) know that
they can reprint your articles in their ezines or on their
websites.
7. Swap articles with other ezine publishers.
You could swap an article that you have available for
reprint in other ezines while publishing an article that the
other publisher has available for reprint in other ezines.
This can provide both of you with excellent promotion of
your ezines, but runs the risk of lowering the value of your
content if that publisher's article is published in lots of
other ezines.
To get around this, you could create a swap where you write
an article to run exclusively in another publisher's ezine
while that publisher writes an article to be published
exclusively in your ezine.
This will help you to successfully gain more subscribers
while providing your subscribers with content that can't be
found anywhere else.
In addition, you can create an article swap where both you
and the other publisher exchange articles that will be first
run in each other's publications and afterwards allowed to
be reprinted in other ezines, on websites, etc.
Article Copyright by writer, Ken Hill. Save Money With
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