QVC Infomercial: Star in a Famous Person's
Infomercial
By Susan Harrow Copyright (c) 2005
Not many people are qualified to have their own infomercial.
You have to be a great mediagenic salesperson, have a
product with large profit margins that appeals to millions,
and fits into a category that is already a known, successful
seller.
But you can star in an infomercial of someone already
established. Being a part of a profitable infomercial can
bring you opportunities you never even imagined. This is the
story of Donna Richards who was chosen out of 160 hand-
picked people to get the part to help promote Tony Robbins'
*Get the Edge*, one of his popular core programs.
Robbins has already transformed the lives of over 3 million
people in over 80 countries. His reach is huge. A Tony
Robbins infomercial airs somewhere in the world every 12 and
one-half minutes and has done so for the past 7 years.
That's the kind of publicity that money can't buy.
Here are some requirements that Richards fulfilled to get
the starring role in a Tony Robbin's infomercial. If you
follow these tips you, too, have a chance to get your
product out to millions of TV viewers all over the globe--
using someone else's money, prestige, power -- and air-time.
1. You have a dramatic story about how a product changed
your life.
The story needs to have big highs and lows. My client, Donna
Richards, author of *My Brother's Keeper, A Kindergartner's
View of Autism* (http://www.mybrotherskeeper.biz) was
already rich when a woman employee was shot in one of the
two pawn shops she owned. Almost overnight Donna lost both
businesses and became bankrupt. She went to hear Tony
Robbins speak (for fr.e.e.), borrowed money to get his *Get
the Edge* program and began putting her life back together.
She said, *I went from driving a $50,000 Lexis to counting
pennies to scrape together 59 cents to buy a burrito for my
son as a single mom.* She listened to *Get the Edge* on the
way to her first job and on the way home from her second
job, every day. Within a year she had bought a house, dumped
an abusive husband, and was making 2 million a year in a new
business. Is that a great testimonial to how well *Get the
Edge* worked? The producer of Tony Robbins' infomercial
thought so.
2. Make the host look good.
Tie your success and the success of your business and
product back to the host again and again. Donna and I worked
on her story to incorporate all the different ways *Get the
Edge* made a difference in her life. She discussed how, when
the Doctors all told her what her autistic son, Justin,
couldn't do, she pushed through her frustration, anger and
denial by using the Robbins' technique of *Incantation* (In
CAN tation) in the *Get the Edge* program.
While Doctors said Justin couldn't talk, couldn't go to
regular school, couldn't be anything but a retard, she
proved them wrong on all accounts. She thanked the Robbins'
company for her fortitude and for the results that
positively impacted her son, and her entire family.
3. Romance the producers.
The producers are often neglected because the focus is on
the host, the star--but they do all the hard work behind the
scenes. Give them gratitude--and gifts. Donna sent a big
basket of chocolates and goodies to the producer after she
made the cut. Who loves Donna now and would do anything for
her?
Of course in addition to sending sumptuous stuff Donna did
everything she was asked to with a smile. Like, drop
everything (she works full time at her own business -- now a 3
million dollar a year venture) to talk to the QVC attorneys
for hours to make sure anything she was planning on saying
was legally viable. Like, get the clothes that the producers
requested so she'd be dressed appropriately for the set -- and
represent the Robbins' product in the best possible light.
Like, get her story honed down to 6 minutes (which we went
through a dozen times, timed it and actually got it down to
3 minutes) with the knowledge that she may need to change it
on the spot as Tony likes to be spontaneous. The filming is
live, so the pressure is great.
Do you want to know what it takes to pass a producer's
interview (their call to you) to get in an infomercial or on
a TV talk show? Learn what they're looking for so you can
make the cut and sell your book, product, service or promote
your business or cause. Go to:
http://www.prsecretstore.com/tvtalkshowsecrets.html
Copyright (c) 2005 by Susan Harrow, All Rights Reserved.
Susan Harrow, CEO of PRSecrets.com and BookedOnOprah.com, is
a top media coach, marketing strategist and author of *Sell
Yourself Without Selling Your Soul* (HarperCollins), *The
Ultimate Guide to Getting Booked on Oprah*, and *Get a
6-Figure Book Advance.* Clients include Fortune 500 CEOs,
best-selling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc.
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