Not Ranking High Enough On Search Engines?
Here’s Some Help!
Jason DeVelvis

Search engines are frugal things. (Froogle, too, haha! Sorry,
lame joke) They take many, many things into consideration when
ranking your pages. Below are some things you should do to be
sure you’re ranked as high as possible.

Keywords

Go for keyphrases, not single keywords. Unless you want to
spend the next 3 months trying to break into the first page for
a single keyword, focus on keyphrases. Besides, most searchers
search for two or more words. Single keywords just don’t
provide the targeted results searchers are looking for.

Focus on the keyphrases that you can take over. Keyphrases
like “Exit now” or “Exit Here” or even a keyword like “Exit”
will be next to impossible for you to get a top 3 ranking,
because of the overwhelming popularity for porn site landing
pages to put a link to Yahoo, Google, or Disney with the anchor
text of one of those keyphrases mentioned above. Go ahead, try
it out – type one of them into Google and see what you get.
Funny enough, Disney recently took the lead over Yahoo for the
keyword “Exit.” Go Disney go!

Site Focus

Don't allow your site to focus on more than 1-2 different
things. Create separate sites for each product or service, and
if you’d like, a main site to describe your company, and have
it link to all of your products. This will allow you to better
target your pages, because a user looking for widgets isn’t
going to stick around long on a page for a company that sells
widgets and woozles, when they don’t see information about
widgets (even if it’s blatantly obvious) Think about it this
way: You’re always one click away from losing a customer on the
internet. Do everything you can to eliminate that one click.

Content: More is better

The more content you have, the better. Wait, let me rephrase
that – the more RELEVANT content you have, the better. Plain
old content, or keyword-stuffed will only get you so far.
Remember, you’ve got to keep your visitors in mind primarily,
because it doesn’t matter how high your SE ranking is if your
visitors don’t convert to customers.

How do I get new, relevant, free content?

Start posting articles on your site; you’re the expert here, so
utilize that information. But keep your articles from sounding
like you’re only writing it to advertise your product
(advertorials). If it sounds too much like an ad, your visitors
won’t read it.

Also, try to mention your chosen keyphrases as much as you can
without making the article sound “stuffed.” What’s “stuffed”
mean? Here’s an example: You’re writing about widgets, you
wrote the widgets article about widgets so you could say
widgets as much as you possible while talking about widgets.
Would you want to sit and read that? No. Neither would anyone
else.

There are also quite a few places on the net where you can find
articles that are free to reprint on your site. A few of them
are http://www.EzineArticles.com,
http://www.Content-Articles.com, and
http://www.ArticlesFactory.com. As I said, there are many sites
like these, but these are the 3 best, in my opinion. Some
article directories are focused on a single set of topics (like
Business Marketing) and others, including the three mentioned
above, contain articles from many, many categories.

If you write your own articles, submitting them to as many
article sites as possible, again including the three I listed
before. The more places you submit your article, the more sites
will pick it up – either through RSS (Really Simple Syndication)
or by cutting and pasting your article to their site. The latter
option is preferable to you, because your article will stay on
their site longer. This will work hard to generate you more
traffic from visitors to those sites who read your article and
increase your SE rankings through backlinks. (For more
information, check out an article I wrote about backlinks at
http://www.Content-Articles.com/article.aspx?i=24)

How often should I add new content?

Add new content at least weekly, and absolutely no less than
monthly to give your customers reason to come back, and Search
Engines will also increase your ranking because your site is
active and you’ve got good content.

What about forums?

Forums can be great tools for site promotion, if you do it
right. Do NOT post ads to a forum that isn’t for posting ads.
You will do more to destroy your credibility than generate
traffic. Put a link to your site in your signature, and post
questions and answers to the site, just like everyone else. If
a topic that your site contains information about comes up,
feel free to post the URL in the body of the topic (make sure
this is allowed by the forum rules first) but always mention
that it’s your site, so nobody is mislead and thinks the post
is a referral, which it’s not (because it’s your site).

These tips are just a few of the things that you can do to
increase your search engine rankings. Take your time and
develop a good site, write quality articles, submit them to as
many places as possible, and watch your ranking go up while the
visitors come in.

About The Author: Jason is an Internet marketer and owner of
Premier MicroSolutions, LLC. Submit your articles to
http://www.Content-Articles.com  - The Free Web Site Content
Article Directory
 

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