Niche Web Sites – An Internet Marketing Opportunity
Stephen Todd
A great Internet marketing opportunity which many web sites don’t
take advantage of, is to use niche websites with unique content
to supplement their main site.
Many sites do not use this Internet marketing opportunity, but if
you use it, then you will gain a significant edge in your quest
for quality leads.
There are three key components in this strategy - content, niche
sites, and distribution of content.
1. Content
Every web site should contain some unique content – search
engines will remove duplicate web sites from their indexes
whenever they discover them.
The search engine’s ranking algorithm is unique to each search
engine, and changes monthly - search engines are continually
fine-tuning their computer programs, in order to obtain the ideal
search engine results pages.
This makes things difficult for SEO companies, and the best that
can be done is to make sure the site has some original, good
quality content, some of which changes frequently. This is in
addition to the usual SEO and linking strategies.
Why many Websites don’t get Top Rankings
One thing that spoils many web sites’ chances of top search
engine rankings is they cover too much ground with a single web
site.
It’s much better to have individual niche web sites that can
dominate tightly focused keyword searches, than have a single web
site that casts a wide net and fails completely.
Websites must be One Theme Only!
Some web sites are quite bizarre, offering music, diet
supplements, adult products, dating, etc. when they should
obviously be separate sites. How can anyone expect to beat a
niche web site with a confused multi-purpose web site?
The way to get the top rankings on the search engine results
pages is this – keep the site as tightly focused on a single
subject as possible, and do all the SEO stuff as well. As an
example:
If you are selling plasma displays, then you should have a web
site that only has content for plasma displays. If you try to
sell plasma displays and LCD monitors on the same web site, you
will not be as successful.
As soon as you also start trying to sell flat screen televisions
as well, you make it more difficult to get the top rankings for
anything but the lowest value search phrases.
This is the Internet marketing opportunity that many web sites
are missing.
2. Niche Collector Sites
A collector site is a niche web site that’s tightly focussed on a
single subject. Because the site is on a single subject, it is
able to get the top rankings – with the help of SEO, .XML feeds,
content that changes daily, and various other advanced
techniques.
The niche collector site will entice visitors to click though to
your primary site, with the lure of “more information”, “free
newsletter”, “free gift”, etc.
The end result is visitors to your web site, without making you
ditch your content management system, flash, or whatever else is
preventing your original site from getting top rankings.
3. Distributing Content for Huge Traffic Flow
One of the best ways to add content to your site is to add
original articles, as the articles add themed content to your web
site, you may see your own web site start to get top rankings,
but this is not the primary purpose of the articles – it’s simply
a fringe benefit.
Viral Marketing, the Key to High Traffic Volume
The primary purpose of the articles is to spread virally across
the Internet. Each article contains a live hyperlink back to your
web site, and anyone reading the article will be in a very
receptive frame of mind to clicking the link to your site to read
more articles – why wouldn’t they be?
You’ve provided them with some very well written information,
which is of value to them.
Web site owners will host your articles to attract visitors to
their own site, as your articles provide quality content. Your
articles will also improve their own site’s search engine
rankings. You are also allowing them to email the article to
their list of newsletter subscribers, and list owners are always
looking for content for their newsletters.
The above Internet marketing opportunity is one that any company
can take advantage of, and is guaranteed to increase traffic
flow.
For more information on cost effective viral marketing strategies
to increase your sales and bottom line profits, please visit our
web site:
www.internet-viral-marketing.com
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