How To Market Yourself
How To Market Yourself
by Michael S. Clouse
If you've read Napoleon Hill's classic book, Think and Grow Rich (you
really should read Hill's masterpiece if you haven't!), then you're
familiar with the name Carnegie...and with it, one of the greatest
success stories ever told.
Born in Scotland into extreme poverty in 1835, Andrew Carnegie's
business career took him from textile mill bobbin-boy to the world's
leading industrialist. In 1901, US Steel Corp. was formed for the
express purpose of buying Carnegie out, which it did for a cool $250
million. In adjusted dollars, Mr. Carnegie would have given billionaire
Bill Gates a run for his money—and won!
What was Carnegie's secret to acquiring such awesome wealth? Simple. He
was a marketing genius!
Carnegie discovered and implemented three simple, powerful truths about
marketing your way to success:
1) Have a dream...the bigger the better.
2) Create a team...the better the better.
3) Focus, focus, and then, focus some more.
Carnegie knew how to paint a grand picture, and how to share that dream
with others. To wit, he always had clear, written goals. Among his
papers is an 1868 memo, written long before his career as a steel
magnate had begun: "Thirty-three," he wrote, "and an income of $50,000
per annum!" An outrageous sum in those days.
Carnegie understood how to assemble a winning team. Suggesting his own
epitaph shortly before his death, he wrote: "Here lies the man who was
able to surround himself with men far cleverer than himself."
He also had a well-defined business philosophy, which centered on
unwavering focus: "Put all your eggs in one basket," he advised, "and
then watch that basket."
The supremacy of American business in the world officially began with
Carnegie. And then do you know what he did? He gave it all away!
He gave his money away—Carnegie Hall, The Carnegie Endowment, The
Carnegie Hero Fund, The Carnegie Institute, and he established over
2,800 libraries. By 1919, when he died, $350 million in all.
And he gave his knowledge away too; he hired Napoleon Hill to collect
and distill all of Carnegie's secrets to success, and those of 500 of
his peers as well. Think and Grow Rich was one result.
Network Marketing was built on the same principles the great man
discovered, implemented, and through constant practice perfected: The
Dream... The Team... Focus... And then, give it all away.
Now that's how to market yourself!
All the best,
Copyright 2002 by Michael S. Clouse.
Michael S. Clouse
Editor-in-Chief, Nexera e-News™.
Former Editor-in-Chief, Upline® Journal.
University of Illinois at Chicago
Certified Network Marketing Professional.
Author of Future Choice, Building Your Empire,
Seven Prospecting Secrets, Business Is Booming!
Prospecting 101, and The TeleCoaching Workshop.
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