Prospecting....The Name of The Game
Don't Ask Me, I'm Already In
by Michael S. Clouse
Prospecting... It's the name of the game! And most of us have invested
countless hours in our never-ending quest for that elusive "perfect
approach." Yes, it seems many of us are still searching for the
"one-liner" that when properly given would transform even your most
uninterested prospect into a marketing maven. After all, somewhere out
there is the world's next Networking Superstar just waiting to be
So, if we agree that prospecting is "the name of the game," and we can
further agree that there is a lot more talent to be found...well then, I
have a question for you. Why do we all seem to be contacting each other?
Now, don't tell me you've not had the pleasure of being "introduced to a
new company" just to "get your professional opinion" on the hottest new
program to come along since 3M inadvertently invented the post-it-note?
If you're like me, you probably receive five or ten new "offers" every
week, and for some time now I've been keeping track of the commonalties.
Interested? Thought you might be...
So far, I've narrowed these solicitations down to two things they seem
to have in common. All promise their opportunity is "the best" and they
acknowledged me as someone who's already in the business. The letters,
faxes and e-mails all have that same tone: Dear Colleague, Dear
Professional, and sometimes even, Dear Network Marketer.
What's the deal here? Aren't these people aware that only two percent of
us are involved in Network Marketing? And therefore, 98 out of every 100
people aren't already in? Wouldn't it make more sense for us to write,
call, or go see the other 98 prospects?
So please—Don't ask me, I'm already in!
And about that "but I only want to contact experienced people"
line—well, I don't buy it... Because if you really wanted to sponsor
someone who's already trained, why aren't you calling Triple Diamond
Crown Ambassador Bill Britt, or Texas Networking legend Tom "Big Al"
Schreiter, or Network Marketing company owner and Dean of Personal
Development Richard Brooke? These people are trained, polished and
wouldn't require much of your time. Of course, you may need to spend the
rest of your life just trying to sponsor them.
You know, there's got to be a better way to introduce the beauty and
power of Network Marketing to all those millions of outsiders, and I
think I've got it! What if we all wore buttons like the ones Herbalife
made popular in the '80s? You remember: "Lose Weight Now, Ask Me How."
Only with a different slogan. That way, we would all know who to
approach and who to skip.
Don't Ask Me, I'm Already In
It's simple, to the point and who knows, maybe it will even start a
conversation that allows you to sponsor your next superstar.
All the best,
Copyright 2002 by Michael S. Clouse.
Michael S. Clouse
Editor-in-Chief, Nexera e-News™.
Former Editor-in-Chief, Upline® Journal.
University of Illinois at Chicago
Certified Network Marketing Professional.
Author of Future Choice, Building Your Empire,
Seven Prospecting Secrets, Business Is Booming!
Prospecting 101, and The TeleCoaching Workshop.
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