The Art & Science of Obtaining Inbound Website
Links
Merle http://MCPromotionsPress.com
Ever wonder how to build incoming links to your
website? In the "old days" you would simply find a
site related to yours and ask for a link. In today's
"what's in it for me?" society, it's not that easy
anymore.
Link popularity, as it's often referred to, is important
to ranking well with the search engines. Most search
engines use it as a factor when determining your page
rank. Basically, it's an indicator of how many other
sites are linking to yours. If you have a lot of
incoming links, the search engines think to themselves
that your site must be pretty good and will give you
a boost. Here's a handy tool for checking on incoming
links to your website...
http://www.helpfulinformation.org/seo-tools/anchortext.pl
So how does an honest website owner get those incoming
links? I thought you'd never ask. If you look at it
with a creative mind, there are many ways to get those
links without directly asking for them.
Here are a few of my favorites:
1) Articles: There's been a lot of talk about writing
short articles and having others post them on their
websites lately, and for very good reason. Since
articles all contain a short signature line that leads
back to your website, it's a great way to get incoming
links.
The other sites get content and you get an
incoming link. It's a win-win situation for everyone
involved. You should also submit your writing to
the various online article websites that exist for
this purpose. This is where many people go when
looking for an article to post on their sites or
to run in their ezines.
2) Blogs: Blogs are big and everyone and their brother
has one. Many blogs will allow you to post comments
in response to the postings. Make sure to include
your url with your name. Of course, you should never
post to any blog or sp-am a blog in order to get an
incoming link. This is wrong. Don't do it. If you have
something to add, then and only then should you post.
Due to some people abusing blogs for the sole purpose
of linking, many have instituted the use of the "no
follow" tags. What this does is tell the search engines
not to follow posted links. For more information see:
http://www.accordmarketing.com/tid/archive/nofollow.html
Of course if you publish your own blog you can include
all the links you like. If you have numerous websites
that need incoming links, this is an easy way to get
them. F-ree Blogger accounts can be set up at
http://www.Blogger.com
3) Discussion Boards: Believe it or not, most posts
to discussion boards do get indexed by the search
engines. Again, use a good signature line in your
postings. I'm still surprised to this day when I do
a search at Google and find a comment I posted to
a board months earlier.
4) Press Releases: Writing and submitting press releases
online is often overlooked when it comes to linking.
If you submit your releases to places like http://PRWeb.com
they'll be archived for the world to see for a very
long time. If you do a search for "f-ree press releases"
you'll find plenty of other similar sites that accept
press release submissions. For more information on using
press releases to help with your search engine optimization,
see:
http://tinyurl.com/9umg4
http://www.pandia.com/features/pressrelease.html
5) Ezine Archives: If you publish an ezine, you should
be posting your back issues online. Since your ezine should
always contain links back to your website, this insures
an additional stream of incoming links.
If you buy ezine ads in newsletters, make sure they
post their back issues online so you can benefit from
an indefinite link.
6) Natural Linking: Let's face it, the goal of most
websites is to provide quality content. Do that and
you'll find other sites naturally linking to yours
due to the good information that you provide. You won't
have to ask for a link, they'll just do it on their
own. Here's a great article on this:
http://tinyurl.com/88w2v
No man is an island, and on the Web you don't want to
be. You want to be "popular" and by getting your link
out there in Cyberland the search engines will look
at your website in a more favorable light. And as
Martha Stewart likes to say, "It's a Good Thing."
By Merle- Want to Know the SECRETS of Article
Promotion? Discover everything you need to know
in this brand New Ebook, "How to Use Articles to
Drive Website Traffic". Get your F-r-e-e Copy now
at
http://articleannouncer.mcpromotions.com
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