How To Increase The Link Popularity Of Your Web Site
John Taylor

Link Popularity is the term used to describe how popular your
web site is by examining how many other web sites link to it.

For example, if you only had one other web site linking to your
site, then your link popularity would be one. In other words
link popularity is a measure of how may other sites are willing
to "vote" for your site by adding a link to it.

Is Link Popularity Important?

Yes. Search engines have a hard job when it comes to deciding
what search results to return. They attempt to return the most
relevant results that are contained in their database. One
significant problem that the search engines have is how to
decide which web sites are best, which they basically do by
calculating both the relevance of a site and its popularity.

To determine relevancy the search engines look at a number of
on page factors, such as your title tag, your description and
the keyword density. To determine the popularity of your web
site they look at how many links point to it. Most search
engines work on the assumption that the more links a web site
has pointing towards it, the better it must be.

How Do I Check My Link Popularity

You can check your link popularity in a number of ways. You can
use the link: command in Google. For example you can type the
following in to the Google search box to check which web sites
are linking to you. For example if I wanted to check the
popularity of my own "Testing & Tracking" site I would simply
enter: http://www.Test-and-Track.com

The problem with this command is that it only shows web site
that have a PageRank above a pre-determined value (Assumed to
be a PR of 4 and above). However, this doesn't mean that the
links which aren't returned by Google don't count towards your
link popularity, because they do.

One of my favorite resources for checking Link Popularity is
the Marketleap Link Check Tool -
http://www.marketleap.com/publinkpop This web based tool
allows you to check your link popularity as determined by a
number of different search engines.

How Do I Improve Link Popularity?

Increasing your link popularity is, theoretically, very simple.
All you have to do is increase the number of links that point to
your web site. There are several ways of achieving this
including submitting your web sites to directories, adding your
site to link exchange, contacting other site owners and by
distributing articles.

The most popular directories include DMOZ, Yahoo! and JoeAnt
and there are many others including a lot of specialist
directories that focus on just one theme. If you are looking
for links to your niche site, submitting to specialists sites
within the theme of your niche is well worth the effort.

A Link exchange is based on the 'you scratch my back and I'll
scratch your back' principle and is an easy way of increasing
your link popularity. In exchange for a web site providing a
link to you, you agree to link back to them. Usually both web
sites will place their link on some sort of links directory
page. As a result both web sites each receive a vote.

Submitting articles is an excellent strategy. Webmasters and
newsletter publishers are always looking for good quality
content and having your article publisher on web sites and
newsletter archives will earn you a lot of relevant incoming
links.

The real secret of building your link popularity is to keep up
the momentum. Do something every day that increases the
popularity of your site. remember every link that points to
your site can be clicked by a prospect and the more prospects
you can get to your site, the more sales you will make!

Copyright John Taylor PhD August 2005 - All rights reserved.

About The Author: To learn more information about Link
Popularity I strongly recommend that you visit
http://www.Link-Advantage.com

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