10 Easy Ways to Skyrocket Your Online Sales
Leva Duell
Copyright: © 2005
Apply these marketing strategies to skyrocket your online
sales.
1. Keep search engines in mind when designing your site.
Include keywords and META tags in your web pages to improve
your ranking with search engines.
2. Design your web site based on your Unique Selling
Proposition (USP). Why should prospects buy from you instead
of your competition? What sets you apart? What makes your
products and services unique, better, and more desirable? Do
you provide hard-to-find expertise, the best customer
service, lowest prices, highest quality, fastest service, or
strongest guarantee? Back up your claims with testimonials,
statistics, results of studies, and other data. Stand out
from your competition. Offer more. Make your offers unique.
Be original.
3. Put the benefits of your site and your USP right on top
of your home page. Many web visitors never scroll down past
the first screen of information. Give your potential buyers
the information they need as quickly as possible.
4. Include an opt-in form to collect your visitors' email
addresses. An opt-in form captures the email addresses of
interested prospects and gives you permission to email them.
Getting your visitors' e-mail addresses and building opt-in
email lists is essential to staying in touch with your
prospects and turning visitors into buyers. Offer something
valuable to get your potential buyers' email addresses such
as a newsletter, free report, consultation, discount, or
special offer.
5. Stay in touch. Visitors rarely purchase the first time
they visit a site. They want to get to know you before they
are willing to spend money. Communicate consistently with
your prospects through online newsletters and email
messages. Give potential buyers reasons to return. Provide
valuable information in your ezine. Provide special offers
and discounts to your subscribers. Mention what's new on
your site. Invite them to visit your web site again and
again. These techniques work. Try them and watch your
prospects become buyers.
6. Ask for feedback. Find out what potential buyers want.
Use feedback forms and email surveys to conduct market
research. Ask what products and information they're
interested in. What benefits are most appealing. What price
they would pay. Analyze the feedback and adapt your site as
needed.
7. Write compelling sales copy. Effective copy works just as
well on the Internet as it does in direct mail. Attract
potential buyers with benefits. Start each web page with a
compelling, benefit-oriented headline. Tests have proven
that the more you tell, the more you sell. If people aren't
interested in your products or services, they won't read
past the first paragraph. If they are interested, you can't
tell them enough.
8. Motivate readers to do what you want them to do with
action verbs. A call to action such as "call now," "order
now," and "click here" can dramatically increase sales. Give
precise instructions. Tell them exactly what to do. For
example, tell them to subscribe to your ezine and give you
their email addresses.
9. Make purchasing easy. Take a good look at your ordering
process. Are you leading your prospects to your order form?
Is your order form easy to find? Do you provide several
ordering and payment options? Do you accept credit card
payments? Do you have a shopping cart or secure order form?
Is your order form or shopping cart simple to use? Do you
provide a money-back guarantee?
10. Include your URL on each web page. This will make it
easier for people to go back to your web site.
Take a look at your web site and see how many of these
elements are missing. Implement these proven direct
marketing strategies now to increase your online sales!
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