Blackberry: Crushed?
Keith Longmire
Why all the hype over the Blackberry? You know, that personal organizer so
beloved of city executives.
As far as I can tell the Blackberry does one thing well – deliver your
emails to you while your are on the move.
Forgive me if I am underwhelmed.
For less money you could buy the Intelligent Diary and get email, multiple
diary coordination, work on your MS Office documents, watch video, take
photographs…
Let me be honest.
I’ve never used a Blackberry. Most of my knowledge about the Blackberry’s
features come from web sites trying to sell Blackberry’s. My insights into
Blackberry thumb (a condition brought about by typing with your thumbs) come
from an accountant friend of mine.
My friend thinks his Blackberry is brilliant.
But I just don’t get it.
I just can’t get excited over the ability to receive email on the move.
The Intelligent Diary operates on the latest generation of PDAs - Pocket PC
with inbuilt smart phone. Like the Blackberry, the Intelligent Diary allows
you to collect your email on the more. But unlike the Blackberry, you can
coordinate multiple diaries, download your MS Office attachments, work on
your spreadsheets, manage your contacts…
In fact, using the Intelligent Diary you can do just about anything you can
do in the office.
And thanks to the wonders of GPRS you can already use the Intelligent Diary
across more than 80% of the UK too. Now GPRS coverage is not perfect - and
3G networks have some way to go before coverage is anything other than
patchy - but the Intelligent Diary adds Wireless LAN network to the mix of
connectivity technologies, including triband GSM/GPRS (900/1800/1900MHz),
Bluetooth and infrared. Just compare that to the limited connectivity
options offered by the Blackberry.
The Intelligent Diary provides a sophisticated contact management system
providing instant access to all your contact information. Never again will
you have to call the office for the name of that supplier that is on your
desktop PC. All contacts are always available and always updated.
Make your calls with one touch telephone dialing. Search for your contact
by name. Click on the name. The number is dialed. It is as easy as it gets.
How Does it Work?
The Intelligent Diary system resides on your PDA. The central diary resides
on our central server (no need for MS Exchange or Lotus Domino licences).
Using your PDA you will instantly be able to make appointments, add contacts
and manage your time more effectively than ever before.
You will also be able to access the diaries of any of your colleagues,
subject to security privileges, that also have Intelligent Diaries.
Scheduling appointments across multiple diaries has never been so simple.
Obviously, you can also access your diary from any PC through a standard web
browser. To work off-line (useful when you want to organise your contacts or
schedule appointments in bulk) you will need to install the Intelligent
Diary on your PC.
So now you can understand why I just don’t get the Blackberry.
Another triumph for marketing hype over true innovation?
Until now. Anyone for Blackberry Crush?
Keith Longmire is a Director of Intelligent Diary. You can learn more about
the Intelligent Diary system by visiting
www.intelligentdiary.co.uk
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