How Not to Advertise On The Internet

How Not To Advertise On The Internet
By: Dave Cole 

Over a year ago I decided to do a little experiment. 
For one solid week I spent 12 hours a day posting my 
ads to all the FFA, Link, and free classified ad pages I 
could find. 

Even bought a fancy high powered submitter that ran off 
my computer to put my ad on thousands of more pages, 
just plug in the web address and a few lines of text and 
off it went sending hundreds of messages per second. 
Downloaded several free submitters and used them too. 

I was advertising a free subscription to my newsletter 
with the ads. Not a thing was mentioned of any selling, 
just a free subscription. 

A whole weeks worth of work of hard submitting, and 
guess what? 

At the weeks end, I totaled a whole 5 new subscribers. 

Go figure. 

One whole weeks worth of solid submitting and 5 new 
subscribers and not a penny in revenue. 

Was I bet. 

Something just wasn't right here. 

So I tried a "new" approach. 

Got involved with those companies that promised to send 
the ads out to thousands more "opt-in" readers, or better 
yet, folks who had submitted links to FFA pages and 
were "hot", in fact "red hot" prospects for my business, 
and were just waiting by the edge of their seat to receive 
my advert. 

Course they all cost me money to join, a monthly fee, 
but I gladly paid their fee cause all the hype told me that 
everyone was making scads of money off this new approach 
and it was a no fail proposition. 

Tried this new way of marketing for about a month along 
with various so-called "safelists" and guess what? 

Averaged about 5 new subscribers a week. 


So I did a little experiment. 

Loaded up my trusty high powered, high cost submitter 
and blasted away. While it was blasting, I also went to 
the FFA pages it was submitting to. Sure enough, my ad 
showed up. Wow, was I thrilled that the thing actually worked! 

But, alas, within 12 minutes time my link disappeared from 
the site. Seems that the pages only kept the links for a certain 
amount of time until other, newer links would appear. 

I deducted from this: 

1. Everybody and their brother was posting to these pages 
along with me. 

2. No one ever actually even went to these pages to 
see the links. 

3. Even if they did, the links wouldn't be up long enough 
for anyone to see. 

So much for posting to FFA and link pages. Forget it. 
Time and effort waster big time. 

Next I tried ezine advertising. Better results, but 
it all depended upon which ezine I advertised in and 
what adverts I put. 

Sent solo ads in one highly popular ezine to 50,000 and 
got nothing, on a proven ad I knew was pulling about a 
2% response rate. Complained to the editor and graciously 
or out of concession, the editor ran it again. 

So I've now got a 100,000 run on an ad that should have 
brought me at least 200 sales and I got zero. 


Later found out the reason for the high number of subscribers 
was because he was subscribing everyone who posted to 
his FFA pages, with or without their knowledge or consent. 
Of course the confirmation email from the posting told you 
that you were now subscribed, but who ever reads those 
confirmation emails anyway. And of course, no one was 
ever really reading that ezine either. 

And, who ever posts to FFA pages using a "good" email 
address? No one. 

Everyone uses a free or bad email address and just dumps 
the inbox without ever bothering to even look at the mails 

So I tried the next new wave of marketing, bulk email. 
Of course I was "ethical" and purchased a list of addresses 
from a lead broker who guaranteed these addresses were 
fresh and hot and just waiting to receive my offer. 

Again, I offered a free subscription to my newsletter and 
started sending out emails to the huge list of names I 
had just purchased (over one million addresses for the 
remarkably low price of only $150.00).....Somebody 

Loaded about 50,000 in my autoresponder with the 
7 follow up, carefully crafted messages that were sure to 
get these folks to sign up. 

Know what I got? 

A ton, and I mean a ton of spam complaints. 

More money & time down the drain. 

I know what went wrong.....I should have purchased the 
software and harvested the addresses myself, this way 
I could be assured that at least the email addresses were 

So I spent a couple hundred more on buying this new, high 
powered software that promised to glean and harvest 
addresses that were specifically targeted. 

Obviously it worked, the first night my software ran, I got 
about 225,000 addresses....Whoopeee! I've got to be in the 
money now. 

So I diligently loaded another 50,000 in to my autoresponder 
with the 7 carefully crafted messages and hit the send button. 

Guess what I got this time? 

The upline server shut down my entire domain that had 
the autoresponder on it because of all the spam complaints. 

Not a pretty thing to happen. 

So does advertising work on the Internet? Well, 
yes it does. 

See our article on "How To Advertise, Cheaply & Effectively on The Internet"

Dave Cole
Prosperity: The Choice Is Yours
Copyright 2005

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