Keeping Your Text Links Natural
John Lessnau
After the latest Google Search Engine Ranking Position (SERP)
update, many websites that focused too heavily on one keyword
lost ground in the SERPs. When it comes to Google’s latest
search engine algorithm, if you are buying or trading text
links it is becoming more important than ever to mix up your
preferred anchor text.
I have always recommended focusing on 4 or 5 “money” keyword
phrases you would like to target. Now, to take things a step
further, I recommend you consider breaking down each of those
keyword phrases into an additional 3 or 4 semantically similar
keyword phrases. If you have a Pay-Per-Click account, an
excellent way to determine what keywords are your most potent
is to study ROI patterns within your account.
The main rule of thumb is to keep your anchor text as natural
as possible. This means a wide variety of links to your site
from sites in your general category, with a scattering of links
from unrelated sites. Run-of-Site (ROS) links are fine as long
as they are not overused. After all, one or two ROS links could
be something that could occur naturally if you have a great site
with valuable content.
Most importantly, increase the incoming links to your site
gradually – don’t go from 5 inbound links to 50,000 links
overnight. Use common sense and don’t do anything that could
raise a red flag with the search engines. For new sites, we
recommend that you increase your total backlink count by no
more than 25% to 50% each month.
As it stands now, MSN and Yahoo lag behind Google in their
ability to identify natural linking patterns. So if you are
focusing on non-Google search engines, the more links with the
same exact anchor text the better. In fact, many webmasters
have actually set up a second site to sell their product
through MSN and Yahoo searches while keeping their Google
centric site running at the same time.
About The Author: John Lessnau, is the CEO and founder of
LinkAdage, the first market driven text link advertising
center. We invite you to visit our website at
http://www.linkadage.com to learn
how you can make extra money
buying and selling text links on your websites.
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