My First Real Marketing Success In MLM
by David Ledoux
I wrote the title to this article, and then froze. I had a
brain block. I sat numbly
staring at the keyboard. What WAS my first real identifiable
success at this
business?
After nearly 16 years, things get kind of fuzzy. I remember
standing in a snow bank
in February 1988 handing out hand made fliers with a picture
of a 380 pound woman
wearing Spandex shorts sitting on a Lifecycle. But I don't
remember an overwhelmingsuccess rate.
But then it hit me. I DO remember a key incident that really
built my confidence,
made me some money and got me rolling. I'm kind of excited to
share it with you.
The year was 1991. The country was in the midst of a sobering
recession, housing
prices were slumping, and a group of young guys from Dublin
were rocking the
airwaves as U2. None of us realized that a golden era of
growth for MLM was upon
us.
I was trying to sell plastic water filters for $250 a pop. I
saw people on stage at our
meeting making $15,000 a month and I was starving. I HAD to
do something, and
fast.
One day in March, I was sitting in our training center,
chatting with the secretary
before the 7:30 meeting, hoping my guest would show. I paid
$50 a month in dues in
order to bring guests to the Tuesday, Thursday, Saturday
meetings. Sitting near the
phone was a pink pad with forms used to take phone messages.
I ripped one off and
started doodling.
Also on her desk was an old Burke Hedges training manual from
a course he called
"The Blitz Kit". I flipped through it and read the section
using postcards to generate
leads. In Canada, we don't have a special postcard rate, so
most of the local
leaders never promoted them. One of his postcard examples was
kind of cool, so I
jazzed it up a bit on the back of the pink pad paper.
In my handwritten chicken-scratch it read:
"Your business card came across my desk and I wanted to touch
base. I own a
rapidly growing business here in Toronto. If I could double
your current income in
10 hours a week without changing what you're currently doing,
would you set aside
15 minutes to learn how? Give me a call. David Ledoux"
I stuck it in my pocket and forgot all about it. My guest
never showed for the
meeting, I sat there AGAIN by myself and went home that night
determined to make
SOMETHING happen.
As I hung up my one good suit that night, I found the pink
paper. For some reason, I
wrote out another 50 of them that night, then popped them
into little note
envelopes and mailed them to a stack of business cards that I
had pulled off a
bulletin board at a supply shop.
About 4 days later, I got 7 phone calls from the 50 notes.
One of them worked for
the Atomic Energy of Canada as an engineer. He came to one of
our meetings, liked
what he saw, and did over $7000 in business his first month,
netting me about
$1100!
In April, I did over $25,000 in my group using primarily
those notes. Everyday, I
would write 20 of them and mail them out. They got the phone
to ring....
Looking back, that first little bit of success with those
notes really boosted my
confidence in MLM and changed me forever.
I appreciate you!
David Ledoux
Author: The Ultimate MLM Blueprint For Massive Success
http://www.choosetoprosper.com/ilovemlm
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