Why Are Links Important?
Steve Pavis
Search engine tips using links to your website to drive up your
ratings in searches. You may also hear advice from people to
link to the sites of others often. Both of these are great
ideas.
The Internet is built on links. One site links to another site
which links to another site – this gives it a web like
structure. And search engines like Google have figured out that
an excellent way to determine which sites are relevant is to see
how many links are tracked to it.
The more your site has, the more likely it is that people
consider it important.
One of the best ways to collect links to your site is to link
to the sites of other people – this is called reciprocal
linking. It's even better if yours make you money. Amazon and
other retail websites have an affiliate program: you place
links on your site to books and other items on their sites that
your customers might be interested in. When your customers click
on these links to purchase items, you get a commission from it.
But you might just want to offer them on your website to help
your customers find things they are interested in. Links,
unfortunately, are the best way to lose traffic and potential
customers; people click away and then can't find you again.
To prevent this, set up your links in HTML so that they create
a popup window instead of opening in your website; this way,
your customer can very easily return to your website.
The more intelligent linking you can do with other websites,
and the more links you can get them to attach to your website,
the more likely your site will be placed high in search engine
results. And if you have really good links, your customers will
be more likely to come back to your website again and again.
About The Author: To learn more about how to claim $50 in FREE
Advertising, plus easily earn Pay-Per-Click money to promote
your Web site(s), go to http://www.bigdaddypays.com/payperclick
Steve Pavis tries to be at the cutting edge of new concepts,
that are profitable for the small to medium size business, who
need all the help they can get. Go see
http://stevepavis.com
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