Reprint Rights Scams And Shams
Copyright © 2005 Willie Crawford
Why Jerks Win
http://WhyJerksWin.com
The Internet marketing landscape is littered with the profitless
websites of those buying worthless reprint rights packages! They
buy these rights, put up a website, and scratch their heads in
bewilderment when the sales don't come rolling in.
Yes, you can make a lot of money with reprint rights. I've earned
a small fortune with them.
However, you have to know what you're doing. It's not as easy as
the ads lead you to believe. Most of those I consult with who've
purchased reprint rights products haven't had much success with
them… At least not until I show them what they're doing wrong.
The problem is that most of the people in Internet marketing
most-likely to buy reprint rights DON'T know how to market the
products. Most of the old-timers have their own products that
they are promoting. So they ignore reprint rights. Therefore,
most of the reprint rights products are purchased by beginners
and intermediate marketers... who have trouble selling these
products.
They are told that it's as easy as just plugging in your Paypal
or other payment link and collecting the cash. It's NOT.
Most newbies buy reprint rights for the wrong reason. They see a
huge package with a product list so long that they never even
finish reading the description before they whip out their credit
cards. The sheer size of the package overwhelms them, beating
them into pressing that order button.
When considering buying reprint rights, you need to look VERY
closely at what's in the package. How old is the information?
How many others are selling it to your market? Are these same
products being sold dirt cheap on Ebay or even being given away?
Many of the reprint rights products I see advertised are also
'flawed,' and that why I call them "scams or shams." Many of
these product are being offered as reprint rights BECAUSE they no
longer sell as stand-alone products. It's a way for the product
creator to breathe new life into a dying product.
Many of these products were created just to offer TO those
looking for reprint rights products, and to produce backend
sales. They come with cookie cutter websites, and copy so poor
that your visitors will laugh at you if you use it. If you just
use those products/websites as-is, you'll have a very difficult
time making a profit.
It's not entirely impossible to profit from these products, but
you often need to repackage them and bundle them with other
products. A perfect example of how I did this can be seen at:
http://WriteACookbook.com Most of the bonuses I offer from that
site were GIVEN to me with reprint rights. I combined them with
an existing product, tripled the price, and more than DOUBLED my
sales!
Some of the products offered as bonuses from the site above are
also sold as stand-alone products. In every case, I revised the
poorly-written sales pages.
Provided the product contains current and accurate information,
you can sometimes get some very good products in reprints rights
packages. I'll show you how to sell these products in a second.
Please don't think I'm completely down on reprint rights
products. I've conducted several tele-seminars on
how to profit from them. The recordings from one
of these tele-seminars is available at my website at:
http://amazingprofitsbuyingandsellingreprintrights.com/
I teach people how-to profit from reprint rights!
When you buy a reprint rights product take the time to actually
look through the product, and verify the accuracy of the
information it contains. Otherwise, you may be selling out-dated
and inaccurate information. In that case you should sense a
personal ethical dilemma. If you're putting your name on it, you
should care that your customers are getting good information.
Bad information that gets passed "from generation to generation"
dooms a lot of online businesses.
Now, when trying to market reprint rights products, most newbies
face two problems:
1) They have no traffic.
2) The poorly written site doesn't convert.
The traffic problem is fairly easy to solve quickly and
inexpensively. The thing I advise most clients to do is:
1) Use pay-per-click search engines.
2) Write lots of articles with the resource boxes pointing back
to your target website.
I cover how I implement this 2-pronger strategy in another
one of my articles called "Amazing Secrets of A Traffic
Generation Master." You can read that article at:
http://williecrawford.com/traffic-generation-master.html
In that article, I also show how blogging can generate
a LOT of traffic in a short timeframe.
Another strategy for effortlessly marketing products your have
reprint rights to is to set them up on Clickbank, and allow
Clickbank affiliates to sell them for you. If you have the
right, you want to modify the product, and create a unique
product/package if you are going to do this. Always confirm
this doesn't violate your resale rights agreement.
You essentially want to create a NEW product from the old one if
you're going to use the Clickbank strategy. Even if others are
selling the same or similar product, and read the Clickbank
strategy here, you have nothing to worry about. 99.99% who read
this won't implement it. They will have just read an absolutely
brilliant idea, and then they will continue searching for a non-
existent easier way :-)
The other major problem you may face is that the sales copy, or
website, provided with the reprint rights is extremely poorly
written. Here you either need to revise it yourself or hire
someone to revise it for you. It may only need a little work.
In rare cases, you may even get a salespage that will make you
sales. This is something you need to test.
Read through the salespage provided first and ask yourself if
you'd buy the product from that page. If not, you need to revise
it. If you’re not a copywriter, you need to learn this skill. I
mastered it through Yanik Silver’s home-study course that you’ll
find at: http://www.ultimateonlinecopymanual.com Yanik was
selling very expensive medical equipment to doctors as a teenage
- via mail order - so Yanik understands copywriting! His home-
study course is very comprehensive.
The bottom line is that when you buy one of these reprint rights
packages, it will rarely be ready to go. You will often need to
refine the product. Then you will need to do a lot of promoting,
just like with any other product. Buy these packages with this
understanding. If you buy them with any other expectation, you're
setting yourself up to be scammed.
Willie Crawford consults with some of the most successful
direct marketers on the Internet. Grab a copy of the
somewhat controversial ebook that he considers required
reading for all his clients at:
http://WhyJerksWin.com
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