Making Your Online Testimonials More Believable
Dan Brown
Here's ten POWERFUL ideas to use as a guide when dealing with
testimonials.
1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could have them
send their picture by mail and you could scan it. This technique
will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You
could have people mail their written signature, scan it, and
upload it with their testimonial. People will feel the
testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine, or voice
mail. Then you could convert the recording into a online audio
file and upload it to your web site. You can find more
information about converting audio recording's by typing "real
audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it
and upload it to your web site. This will give people proof
that the testimonial isn't fake because it will have a post
mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some questions
like age, occupation, hobbies, favorite quote, etc. This will
make your testimonials more entertaining to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan and
upload the entire written testimonial or letter to your web
site. This will give your testimonials a feel of realism.
7. RECORDINGS
You could record peoples testimonials over the phone with a
mini tape recorder. Then, take the recording and record it to
an answering machine or voice mail system. Under each one,
include a phone number they can call to hear the actual
testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail
message instead of just the contents. It will be more
believable because it will include the date, time, subject, who
it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if you could
include their contact information under the testimonial. This
will allow potential customers to ask your current customers
questions about your product or service before they buy.
Usually, they will trust them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have a
camcorder, ask them to record their testimonial on video and
send it to you. Then you could convert the video to an online
video file and upload it to your site. You can find more
information about converting audio recording's by typing "real
video" at a search engine.
About The Author: Dan Brown has been active in internet
marketing for the past 4 years. Dan currently is working with
the Zabang search engine, introducing their new affiliate
program which is due out July, 2005.
http://www.zabangaffiliate.com/
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