How To Create an Offer Your Buyers Will Love
by Jinger Jarrett
With the creation of the Internet, it has become easier than
ever
to start a business, especially online.
You can automate all of your business processes, and with a
professionally done web site, you can have a 24/7 salesman
handling most of the work for you.
The downside is that business is becoming more and more
competitive. Especially if you are marketing affiliate programs,
you can be competing against thousands of others to sell your
products or services.
Before you begin your web site, and before you make a sale, you
need to make a plan. Below are six steps you can take to give you
the competitive edge in your small business.
1. Choose a customer
Now I'm sure you may think I have it backwards. Maybe you think
you should choose your product first.
The problem with choosing your product first is that you may not
have a market to sell to. You want to make sure you have a market
to sell before you choose the products you are going to sell.
You want to do your research.
The easiest way to do this is to visit sites that can give you
information on demographics. Demographics are pieces of
information about different groups you can use to create your
market.
There are many sites you can use to gather this type of
information, but here are three to help you get started:
http://americandemographics.com http://www.freedemographics.com
http://www.consumerinternetbarometer.us
Now these sites will give you information primarily on US
markets, but there are plenty of sites you can use to find
information on countries outside the US. The secret is to narrow
your search terms. For example: international demographics, or
internet demographics.
2. Choose a product
Once you have a market in mind, then you want to choose a
product.
You have several options here: affiliate programs, resell rights,
or create your own.
Now I won't get into the pros and cons of each because that's not
what this article is about.
What you want to do here is make sure that you choose a product
that matches perfectly with your market.
You can search for the above terms in a good search engines to
find what you are looking for.
3. Make it an offer your customer can't refuse
Once you have a market and product in mind, it's time to craft
your offer. Regardless of what type of product you choose, you'll
have competition.
The secret here is to create something of value to add to your
product. It should always be something no one else has. It could
be a free report or ebook, or some additional software.
What's important is to make your offer so valuable your visitor
won't want to go somewhere else to buy the product.
4. Create a great sales letter
Now maybe you have chosen to sell something that already has a
sales letter. That means a great deal of the work has already
been done for you.
However, there are a couple of things you should know first
before you use that sales letter.
If it's for an affiliate program, there's nothing you can do to
change it. The way around this is to write a review for the
product that appeals to your specific market. Then include a link
to the sales page for the product.
If you are reselling a product, rewrite the sales letter for your
target market. Make it appeal to the market you are selling to.
Just make sure that it's ok to do rewrites before you go to all
that trouble.
If you're marketing your own product, then you'll have to do the
sales letter from scratch. Keep your market in mind, make it
personal, and emphasize the benefits of the product to your
target market.
5. Make it easy for your customer to buy
This also ties into your sales letter.
Be clear with your customer what your product is about. Make the
web page quick loading, and give your web page only one purpose,
i.e. to make the sale.
When you create your web site, you want to make it as easy as
possible for your customer to purchase the product.
This means having links to a payment method and making those
links easy to find.
You have a lot of options here, but the important thing to
remember is that your sales letter should point to where to go to
make the purchase.
Accept credit cards and make it easy for your customer to use
his/her card to make the purchase.
6. Automate the process
When you create your web site, you'll be amazed at the number of
tasks involved in running it.
If you're giving away a free report, use an autoresponder. You
can also use the autoresponder for automatic follow up. Just make
sure you include at least seven follow up messages. Customers
seldom buy the first time, and you'll want to capture contact
information up front.
Use a credit card processing method that doesn't require you to
answer every email.
Check your links and make sure they work. Nothing is more
frustrating for the customer than to buy the product and not be
able to access it immediately.
Automate every process you can and make sure it works. That way,
you'll only have to handle the email, which, as I have found out,
can keep you pretty busy.
Once you've created your offer, market it. Let everyone know
about it and keep doing your follow up. Once you capture that
customer, you can keep marketing to him/her over and over. This
will increase your sales.
Repeat these steps and keep them coming back for more.
Jinger Jarrett will show you "How to Really Start Your Business
in 30 Days". Get your copy of her free hot new ebook or ecourse
now.
http://www.smallbusinesshowto.com
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