Blog Your Way Out of Oblivion
Susan Dunn,Marketing Coach
I market coaches. One of the most successful ones really had
her practice take off when she started a blog. It got 42,000
hits within the first 3 months, quite a bit more than her
main websites. However, at the same time, traffic to her
websites picked up. That’s because her blog has many links
to her main websites, and pitches her products and services,
along with great content she changes daily. In fact it’s so
interesting, I check it out every day too.
Some blogs, it's true are personal indulgences, sometimes
for ranting and raving, emotional hemorrhaging, political
issues and so forth, but your blog is what you make of it.
I have a blog. Of course I have several main websites as
well. They're the cornerstones of my practice. They've been
up for years, and of course I’ve loaded them to place on the
SEOs, but what if you've got a new website and Google has
“sandboxed” it?
“What’s that?” you ask. Your website will rank at first,
and then suddenly it doesn’t appear. Google places it in
some kind of holding tank, maybe to check it for content, or
for legitimate links or to avoid spam sites. Maybe they
just want to see if it will be around for a while – which is
going to hard if you don’t get exposure, right? For an
excellent article about “sandboxing,” go here:
http://www.globalise.com.au/internet-marketing/google-sandbox.shtml
.
What can you do if this happens besides wait it out and hope
for the best? Submit to other search engines
(www.submitexpress.com is one), keep adding rich content,
get some help with your meta tags, use other promotional
means such as writing articles, and get more quality links.
Or put up another website, only call it a BLOG! I’ve sold
services and products from my blogs, and yes, that’s plural.
Why stop with one? They’re fun to do, and can be extremely
informative for other people.
Be sure they include links back to yur website(s) and to
each other, and ads for your products and services. Make
them dynamic, with entries daily, to keep people interested
returning. Be sure and enter its URL on the search engines too.
You can build a blog free at www.blogger.com . It's about as
simple to do as a thing can be on the Internet.
Research some of the blogs out there (google it), and get
going. You want to give people every chance to find you and
purchase your great products and services, don’t you?
©Susan Dunn, MA, Marketing Coach,
http://www.webstrategies.cc .
Marketing consultation,
implementation, website review, SEO optimization, article
writing and submission, help with ebooks and other
strategies. Susan is the author or “How to Write an eBook
and Market It on the Internet.
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