Optimize Your Pay Per Click Ads - 3 Quick Tips
Kathryn O'Neill
Running a pay per click campaign can be a valuable, fast source
of online sales – but it can also cost you a lot of money if you
don't know what you’re doing. Many pay per click newbies sign up
with a ppc search engine and end up spending lots of money very
fast - without making a single sale.
That's not how it should go - pay per click advertising is a
valuable way to make lots of online sales. I have several
websites that ONLY receive pay per click traffic and they make
sales on a consistent basis.
The problem is that you have to know what you're doing. With
that in mind here are 3 quick and easy tips to help you get the
most from your pay per click campaign:
Tip #1: Pull Them In With An Attention-Getting, Optimized Title
Your web site title is the first thing the searcher sees. Make
sure it matches what your web site offers or else you'll tick
your searchers off - and that's not a good way to start a
potential customer relationship!
(How many times have you been looking for something and clicked
on a title only to find a porn site or a get-out-of-debt-fast
site...talk about bad Internet etiquette!)
Also, try to put the relevant, most popular keywords in the
title. Titles with keywords in them have been proven to get up
to 50% more click-throughs.
If you can, write a title that lists a benefit to the customer
or evokes curiosity. Titles with benefits will pull more
click-throughs than stale, factual titles.
“Shed Pounds Fast With Celebrity Diet Secrets” will always beat
“The Diets Of Famous People”. One lists a benefit while evoking
curiosity – the second just evokes minor curiosity.
Test different titles and see which ones pull a higher click
through rate. You'll eventually find one or two titles that
pull in the most clicks (as well as the most sales) and you'll
probably want to stick with those.
Tip #2: Use Your Description to Pre-quality and Pre-sell
If the searcher gets past the title to the description you're
doing well...but you have to hook them with your description.
Again, make sure the description elaborates on the title and
tells your searcher EXACTLY what they can expect.
This is also a way you can further 'pre-qualify' your traffic.
You don't want to spend money on people who don't fit your
perfect customer criteria so be as specific as possible about
what your website offers them.
Don't just say "A website that sells a variety of cheesecakes"
Pre-sell and pre-quality your traffic with a description like:
"Gourmet New York Specialty cheesecakes sold exclusively
online. From Chocolate Brownie Cheesecake to Bailey's Irish
Cream Cheesecake. Check out our online catalogue if you want
to serve your guests something heavenly!"
Makes your mouth water already doesn't it? And chances are that
someone only looking for a free cheesecake recipe won't click
through so you've prequalified your traffic and your conversion
rate will go through the roof!
Tip #3: Think 'Niche' with your keywords
Unless you are Weight Watchers or Jenny Craig, chances are you
can't afford to spend $5.00 on the word "diet". That's ok - you
don't have to.
You can pick up a huge variety of more specific keywords that
probably very few pay per click competitors have bid on (for
example, what about 'heart healthy diet'?)
Just make sure to do your homework and remember to get the
misspellings people use also.
So those are 3 tips to get the most from your pay per click
campaign. By grabbing customers with an attention getting
title, prequalifying them with a detailed description and
choosing niche keywords, you’re sure to get ready-to-buy
traffic for pennies per keyword.
Good luck and may you make millions with your online business!
About The Author: Kathryn O’Neill is contributing writer for
Pay Per Click Success – a website dedicated to helping you get
the most for your pay per click dollars. For more free
articles and money saving tips, visit:
http://www.payperclick.homestead.com
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