What Is Pixel Advertising
George Hubka
There is a new form of advertising that is taking off and from
the new coverage it is getting it may be the next biggest thing
since PPC. Currently webmasters spend huge amounts of money to
get web visitors via banner ads, popup ads, and pay per click
ads. The newest mode of attracting traffic is called Pixel
Advertising.
The basic premise is that people buy pixels on a web page that
link back to their web site. The pixels form images that
develop into a mosaic that can become a pop culture piece of
art. Kind of like the cigar wrapper art. The end result is a
web page that gets good traffic with a link back to their site,
which drives visitors, which drives sales.
Driving this new medium is the notion that pay per click costs
too much... If you had 10 clicks a day at 10 cents each, in one
year it would cost you $365! Take that out 5 years and you are
talking about over $1800! The reality is that often clicks cost
a lot more than 10 cents each which translates to a whole lot
more money. People have been reported paying more than $50 a
click.
Pixel ads are a single purchase and last for years. It is not
uncommon to see people offering their space for 5 to 10 years.
With a good quality image, it could return more visitors to
your web site than pay per click at a huge savings. Spaces are
most commonly sold in 10 by 10 pixel blocks at 25 cents per
pixel up to over a dollar a pixel. (100 pixel total in a
block). Most sell in the 10px by 10px minimum format since this
is logically the smallest usable space. All the blocks bought
commonly must form a square or rectangle.
Pixel advertising is just in it’s infancy. It is still too
early to tell there it may lead, but for as little as they
cost, the pixel ads are probably money well spent. It is after
all a drop in the bucket from an advertising costs standpoint.
At the least, it will add to the collection of inbound links
that all sites need to be successful.
About The Author: George Hubka has a masters degree in software
engineering has been building and running web sites for more
than a decade. Visit
http://www.PermaPixeL.com for more
information on Pixel Advertising today.
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