Are Popins Better Than Banners Or Popunders?
Author: John Iacovakis
In the past, website directories, online classifieds, safe
lists and banner ads were all terrific ways to obtain website
traffic. But the Internet is a dynamic medium that is
constantly changing. And some methods just haven’t been able to
keep up.
On top of that, cost-per-click advertising is costing today’s
entrepreneurs as much as several dollars per visitor!
Search engine optimization is a long-term strategy, costing
thousands of dollars (unless you do it yourself) but results
are not guaranteed…
Pop Under advertising campaigns are cheap but you have to know
how to properly set-up a pop under campaign.
In my opinion, PopIn (layer) ads are a terrific (and cheap) way
to attract the attention of thousands of visitors:
PopIn ads receive a click trough rate of 1% - 2.0% (some popin
layer ads receive a CTR of up to 5%)
Banner ads receive a click trough rate of 0.2% - 0.6% (some
banner ads receive a CTR of up to 2%)
That means that if your PopIn ad receives a CTR of 2%, a
100.000 PopIn impressions campaign (avg. cost: $200,00) will
bring 2.000 (targeted) visitors to your web site with a cost
per targeted visitor of $0.10 only.
Targeted visitors are people that have clicked on your ad to
visit your site. These are visitors that already have some idea
of what your site offers and have come to look for more
information.
Do a search on Google or Yahoo for PopIn Advertising to find
companies offering this type of advertising.
Tips for a successful ad: Use a catchy headline, a dark
background and offer something of value for free to motivate
the viewers to click trough to your website.
About The Author: John Iacovakis is an Internet consultant and
has over 10 years of marketing experience. He is the owner of
CreativeNet Online Advertising
http://www.cnetcs.com
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