How to save money on the Adwords network
By: Steve Cash
Over the years I have had many accounts with Adwords,
spending a small fortune with the Adwords service. So
naturally I have picked up many cost saving tricks. I am
aware that most people feel Adwords costs too much and
delivers little results, this is completely untrue. Adwords
is a service that is here to help us, so I have written
this article to help web developers make the most out of
the service.
1) Set your currency,
First and foremost, select the currency of which you
locally trade in. You may think its wise to start your
Adwords account in USD, but if you do not live in the USA
you may get a shock when you find how much you have been
charged.
2) Use negative keywords,
You are using the Adwords service to generate website
traffic, so obviously you want the right traffic to
generate revenue. Start by using negative keywords for
people whom you do not want to click on your advert, the
best place to start is the keyword “free”. As I doubt you
want to waste money on traffic that will not generate
revenue.
3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords
generally advise a way out of proportion budget. After all
most new Adwords customers have no idea how effective the
advertising will be. Do not start off with a bang, your
pocket will feel it.
Just as important as the budget, be careful with the CPC
rate. I advise you to start with a low number, each click
soon adds up very quickly. I actually found that by
lowering my CPC rate by 50% I doubled my visitor count…
4) Check those clicks!
One of the most talked about problem with Adwords is, click
fraud. There are two main types of click fraud: the first
is when any one starts clicking away at your advertisements
trying to waste your money. It is very hard to stop this
kind of fraud, if you are a victim stop your ads and file a
report to Google ASAP.
The second main issue is now that google allows Web
Developers to earn money off their websites by placing ads
(Adsense) .some Web Developers try to cheat the system by
clicking on their ads as much as possible. The best way to
stop this kind of fraud is check your page log, Adwords
allow you to block out websites that you do
not want your advert to be placed on.
Adwords does not have many protections against Click fraud,
although they do disable Adsense accounts who cheat. Google
are very hesitant to refund the victims, if at all. Reports
tell many organisations are actually suing Google to get
their money back, so be careful.
In this article I have illustrated some of the most
beneficial ways to save money when advertising with
Adwords. My main advice to you is, do not go crazy with
your spending. You may not see the results you are after,
it does take a while to get to know Adwords. I have had
many successful ad campaigns using the Adwords network.
However I do advise to look around, with the ever growing
popularity of MSN search you may actually find it much more
affordable.
Steve is the owner and operator for Private Mail Services.
http://www.private-services.com
We endeavour to keep your
personal life totally safe and private.
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