Back-End Products... The Key To Lasting Profits
Dan Brown
A back-end product is a product you attempt to sell your
customers after they have recently purchased a related product
from your business.
If you're not trying to sell back-end products to your
customers, you're making a big mistake. It is easier to sell to
existing customers than it is to sell to new ones who don't
trust your business yet.
Below are ten killer strategies you can use to sell your
back-end products to your existing customers:
1. When you ship people the first product they bought, insert a
flyer or brochure for your back-end product in the package.
2. Give customers a free subscription to a customers only
e-zine when they buy your product. You could include your ad
for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their
birthday. Include a small advertisement inside the card for
your back-end product.
4. After people order your first product from your web site,
take them to a "thank you" web page and include your back-end
product ad on that page.
5. Send customers a free surprise gift after they order your
first product. You could attach another ad with the free gift
for your back-end product.
6. If you're selling an electronic product, like an ebook,
include your ad for your back-end product somewhere inside the
electronic product.
7. Give your customers a free membership into your "customers
only" private site. You could include your ad for your back-end
product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were
happy with their purchase. You could tell them about your
back-end product.
9. Send your customers a thank you letter by mail or e-mail.
You could mention your back-end product somewhere on the
letter.
10. Ask your customers if they want to be updated in the future
when you have new product offers. You could have them sign up to
receive e-mail or snail mail updates.
Your business will have a greater chance of surviving when you
attempt to sell back-end products to your existing customers.
About The Author: Dan Brown has been active in internet
marketing for the past 4 years. Dan currently is working with
the Zabang search engine, introducing their new affiliate
program which is due out July, 2005.
http://www.zabangaffiliate.com/
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