The 5 Critical Elements of A Successful MLM System
Copyright © 2005 Greg Aldrich
Top Network Marketing
Take it or leave it but all big MLM earners follow a marketing
system. They find a system that works and stick to it.
You’ll find that success in almost all areas of life comes from
doing what works over and over again. A pianist perfects a
classical piece by playing the same piece several times. The
baseball player practices his strikes by swinging the same bat
multiple times. When life is all boiled down to the basics, we
all sleep, eat, brush our teeth, go to work, play and the same
routine starts all over again.
Not very exciting when you think about it. But it works.
This doesn’t mean that there is no room for creativity or growth.
But there is a basic structure that is in place that if you try
to circumvent, it will leave you flat on your face.
One of the gravest mistakes made by those new to the network
marketing industry is they try to reinvent the wheel. Instead of
following the proven system that is already in place and used by
the heavy hitters, they may think that the system is not creative
enough. After several fruitless months of trying it ‘their way’
they often give up and blame the whole industry.
After working the network marketing industry for over 15 years
I discovered that there are some critical elements that any
successful marketing system must have.
1. Lead Generation. Fresh leads are like the lifeblood of any
MLM business. As soon as you stop generating new leads then
your business will start to suffer. You may choose to
generate these leads for yourself through a website,
newspaper and magazine ads or from just working your warm
market. You may also buy these leads from a reputable
company. However you choose to supply these leads, the
fact is, it must be done.
2. Training of new recruits. A training program must be in place
to prepare those distributors who are new to the company and
network marketing. This may be in the form of literature or
multimedia presentations but this training is essential.
Distributors that are left on their own to find their way
often get lost. Proper training builds the confidence in
the new distributor to share the program with others.
3. Marketing Tools. This includes websites, autoresponder
series, conference calls, display ads, telephone scripts and
audio products. These should all be prepared by a professional
marketer so that the distributor has little to do but to use
them ‘as is’. Often when the company provides these tools
they are too generic to be as effective as when a group of
distributors invest in creating their own. Most MLM companies
concentrate more on product development and day to day
running of the business than helping their distributors
market the product.
4. Telephone skill development. This could be included under
‘training’ but is of such significance that it deserves a
place of its own. Network marketing is still really
relationship marketing and even with the advent of the
internet and other new technologies nothing beats the human
voice and actually talking to your recruits. Even if you use
email, for example, the decision often comes from a phone
call. The skill of using the telephone to recruit new
distributors is therefore an invaluable one.
5. Achievement Recognition. Most MLM companies have a program
in place to recognize those who have reached a certain level
in number of distributors in their downline or income. This
provides motivation to the network marketer as well as a goal
to aim for. As an independent distributor it’s encouraging
to get recognized by your peers along the way. Running a home
business can become very lonely at times since the business
owner is away from the typical office environment.
There is no escaping the fact that MLM involves selling. Most
network marketers try to downplay this aspect of the business
because most people are fearful of selling. Most people think of
selling in terms of the used car salesman trying to get them to
buy a car that doesn’t work as well as it is shiny and they
freeze up.
But selling is the only means by which products will reach the
hands of the consumer. The burden of the marketing system is to
make the process so easy and foolproof that it can be easily
duplicated by anyone. If the ‘system’ becomes so complicated that
it needs a professional to explain it then duplication becomes
more difficult and the business will fail to grow.
I have been able to grow strong teams in my network marketing
career because I set a system in place for all my distributors
and those who work the system are rewarded handsomely.
Those who ignore the system and try to be creative often blame
the company, the product or the whole industry when they fail to
achieve their goals. Everything, except their failure to walk the
trodden path rather than go wandering in the woods.
Want to be a big earner? It’s simple. Follow a proven system and
don’t get sidetracked.
Author Greg Aldrich is a successful network marketer. He
attributes his success to his commitment to the success of
others. Greg is one of the founding distributors in a brand new
opportunity poised to be the next industry giant. For more
information, please visit:
http://www.top-network-marketing.com
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