The Wealthy Have Been Doing It...So Should You
Lois R. Thompson
All Wealthy People Have Multiple Streams Of Income - So Should
To build wealth, we must establish multiple streams of income or
what is known as Diversification.
Today, I want to share with you one of the most important
strategies in building wealth, one that can improve your chance
of online success.
It is the strategy of: DIVERSIFICATION
The dictionary meaning of the word diversify is: to make diverse
or various in form or quality; to give variety or diversity to;
finance, to buy (securities) in varied businesses or industry. In
other words, don`t put all your eggs in one basket.
Have you heard of a Diversified portfolio? This is where
someone`s portfolio is made up on many types of assets/
investments. For example, that portfolio may be made up of
stocks, bonds, gold, silver, and real estate. In this example
should the stock market take a nose dive, which it has been known
to do, the investor in this example possibly taking a great loss
from that downward slide would not be left in a state of
bankruptcy from having had the bottom fall out. Most likely their
bonds and gold would still be maintaining a high value.
There is a proverb which says: "to everything under the sun,
there is a season......a time to be up and a time to be down". A
time will come when a particular venture will take a down turn.
If you have diversified your income, then the bottom will not
fall out for you when one income stream takes a nose dive.
This can easily be related to the "job" environment. It is now
common place to hear of major corporations forcing employees into
layoffs or early retirement. Why? because they have re-organized
and now must boost their profits. So, what does this do to you
that faithful employee of 15 or 20 years? You guessed it. That
source of your income is Gone! What then?
When your income is Diversified into multiple income streams, and
there comes a down turn you are not wiped out financially. There
would still be a productive income streams.
How can you apply Diversification to your current business?
* Offer your customers and prospects more choices.
By offering more choices to your customers and prospects. In so
doing you are offering more opportunities to purchase from you,
and giving them more options, which makes them more likely to
purchase multiple items, and return to your site more frequently.
For you this increasing the average amount of profit per order,
and increased traffic. This also offers you the ability to easily
Duplicate your efforts.
An example of this would be:
You have a website currently selling an Affiliate reports...`How
To Make Money Online`, do you suppose you would provide a better
quality of service to your customer and prospects, if in addition
to your report, you also provided other Affiliate reports
relevant to their success in marketing the `Making Money Online`
report? Sure you would. Do you think your customers would be more
satisfied and your income would be greatly increased? You bet!
It would also open the opportunity for your satisfied customers
to spread the word. Word of mouth advertising is still by far the
best. It carries with it a built in testimonial.
Diversification helps you take maximum advantage of the lifetime
value or your customers. In Diversifying you will be building
multiple income streams for yourself, while at the same time
providing your customer more choices. This presenting the
opportunity of being duplicated and consequently give your
customers more reason to keep coming back to your website.
* Diversification Reduces The Risk Of Business Failure.
A Word to the wise: It would be wise to test in order to find
which approach works best in your situation. You could simplify
this process by, first finding Your niche, then finding a group
of products and/or services which support and compliment each
other. Then, focus on marketing to your target or niche market.
This caution should be taken because Diversification can
sometimes confuse prospects where the synergy and common benefits
of a combined group of products and/or services are not simply
and clearly defined.
HINT: Never promote a disconnected mixture of totally unrelated
products and/or services.
Some entrepreneurs find it simpler to initially focus on making
one item without any other offers that might confuse a prospect,
and following up with related offers at a later time.
Your percentages of re-sale to previous customers will be higher
than sales to new prospects, because your previous customer have
proven experience with you. Your best customer is one that
already trusts you, and is satisfied with previous dealings with
you. Since people prefer to do business with those they know and
trust, your additional sales to existing customers will meet less
You have invested valued time and resources to acquire your
customers, and most likely had to overcome a bit of initial
distrust when they first bought from you. If you keep delivering
them honesty, integrity and solid value through related offers,
and keep them satisfied through Good customer service, many will
be glad to buy from you again and again, and even refer others.
Most of your marketing costs will be about the same, for
promoting one or several items. Per-item marketing expenses are
reduced as each new product or service is added to your line,
because each shares the marketing costs with all the others.
No customer acquisition cost is involved in selling to an
existing customer, making such sales more profitable than the
Processing an order for multiple items involves nearly the same
amount of costs as a single-item order.
To re-cap, the real benefits of diversification come from:
* Generate multiple streams of income.
* Offering more choices to your customers.
* Gain the potential to increase sales, while lowering marketing
* Offering the ability to Duplicate your efforts.
* Minimizes business failure.
Diversification, one of the powerful Keys to building wealth.
Lois has a question for you. Why are some people able to achieve
Great Wealth, while others continue to strive after it? The
answer will surprise you. Subscribe to Building Wealth News Ezine
and Discover what it take to build a life of wealth and how YOU
too CAN begin to achieve it. To subscribe send a blank email to:
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