Getting The Most From Traffic Exchanges
Brian Pratt
If you are a new to web site promotion or an experienced
campaigner, you should include Traffic Exchanges as part of
your marketing plan.
When you join a Traffic Exchange you agree to surf other
peoples pages and in return, they will surf yours.
Traffic exchanges have been around for a while now, with the
largest ones numbering subscribers in the tens of thousands. So
submitting your webpage to a Traffic Exchange will potentially
give it exposure to a large number of people.
There are basically two types of exchanges, manual surf and
auto surf. With the manual surf exchange you click through
websites. The Autosurf site presents pages to you automatically
without the need to click.
Some of the advantages of Traffic Exchanges are as follows:
1. A cheap and often free method of sending traffic to your
website. This can help with your page rank
2. The traffic you generate arrives almost instantly
3. Some exchanges allow the surfer to choose an ad which is
associated with pages they view. This is a good way of testing
your copy before you spend money placing it in the outside
world.
4. Most traffic exchanges allow you to build a down line by
referring others to them. You usually get credit for their
activity, and over time your traffic becomes almost solely
generated by the efforts of others.
5. You will be exposed to a lot of products and services you
wouldn’t normally see, which means you will have a better
appreciation of your market and you will pick up some good
ideas about promoting your product.
There are some downsides too:
The people surfing these programs are mainly interested in
promoting their own page – not looking at yours. This means
that you will need to generate a lot more hits for each sale.
When you start out you can spend long hours generating traffic
from your own surfing.
Here are some suggestions for getting the most out of Traffic
Exchanges:
1. Join the big ones. You will get your page to a wider
audience if you do
2. Join manual surf exchanges. Your page is more likely to be
read.
3. Find one with a surf ratio of 2:1 or better. What this means
is that for every 2 pages you surf your site is viewed once.
4. Join one where you get credit (clicks/money) for the
activity of those you have referred. This allows you to
generate lots of free traffic as you refer more and more people
5. Join one that’s been around for a while. Your going to put a
lot of work into growing your client base here, if they have
been in business for a while (more than 2 years) they have a
better chance of lasting the next two.
6. Join as a free member first, until you understand enough
about the program to decide if the paid benefits are worth your
while.
7. Join two programs (but no more) to begin with. This way you
can allocate some of your traffic to promoting each exchange to
the others customer base. In this way you will grow your down
line and the amount of traffic you get for free.
8. Join at least one which allows the surfer to choose the
pages they view by selecting an ad associated with the page.
This will give you a valuable insight to the effectiveness of
you ad copy. Trafficswarm is run this way.
9. Take advantage of your surfing time. Take note of the pages
you view and the reasons that that made it attractive or not to
you.
10. The pages you select to promote must convey their message
at a glance and ideally should contain a free offer (Ebook,
Ezine sign up). Your objective should be to encourage the
surfer to find out more, setting up a future sale
With this information you will get the more visitors and
customers to your website. Over time you Traffic Exchange
program will feed itself to provide free traffic forever.
Here’s to your success!
About The Author: Brian Pratt is a 46 year old New Zealander.
He owns a Plug-In Profit Site at
http://www.bestrealincome.com
You can contact Brian at support@bestrealincome.com
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